American Stories Entertainment Inc. Reg CF

American Stories Entertainment, Inc. (ASE) has a simple mission: provide creative, uplifting content that improves the lives of our viewers. The company does this by telling the unique stories of real people. The subject matter of ASE programming covers a broad range of lifestyles including hunting, fishing, sports, small business, and survival strategies. ASE films its shows primarily in small and medium-sized towns–locations not generally portrayed in traditional

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Progress : 70 %

Funding Raised

$7,000

Funding Goal

$10,000-$1,000,000

Days Remaining

28 Days

Invest Now

American Stories Entertainment Inc. Reg CF

American Stories Entertainment, Inc. (ASE) has a simple mission: provide creative, uplifting content that improves the lives of our viewers. The company does this by telling the unique stories of real people. The subject matter of ASE programming covers a broad range of lifestyles including hunting, fishing, sports, small business, and survival strategies. ASE films its shows primarily in small and medium-sized towns–locations not generally portrayed in traditional

Progress : 70 %

Funding Raised

$7,000

Funding Goal

$10,000-$1,000,000

Days Remaining

28 Days

Invest Now

Business Description

What is American Stories Entertainment All About

American Stories Entertainment, Inc. (ASE) has a simple mission: provide creative, uplifting content that improves the lives of our viewers. The company does this by telling the unique stories of real people. The subject matter of ASE programming covers a broad range of lifestyles including hunting, fishing, sports, small business, and survival strategies. ASE films its shows primarily in small and medium-sized towns–locations not generally portrayed in traditional Media.

ASE’s Secret Sauce

ASE will create and control its own content. The company is building and employing an ever-growing series of distribution channels for its content. Diversity of broadcast platforms is at the core of the ASE business model which ensures that its content is never de-platformed by the whims of anyone. ASE will not go down!! The current platforms include ASE’s own Roku channel, Apple TV channel, and Amazon Fire TV channel.

The company also directly creates its own content. The company develops its shows through a series of stages which involves producing a limited series of shows for proof of concept and then expansion of the specific programming. Lavish production costs are not part of the ASE culture. All company programming will be produced by efficient creative teams who can produce quality content yet not break the bank.

End Result

Once again, the company is designed to produce a high quantity of great programs designed to make the lives of our viewers better. American Stories will ensure its future by building a movement of dedicated viewers who are looking for uplifting content.
——————————————————————————————-
Content Distribution

ASE’s shows are intended for broadcast via multiple channels. Diversification is at the heart of the company’s business model. The core principle is that no one executive decision to de-platform or otherwise shutdown ASE’s programming can never fully take down its content. Call it decentralized media distribution–a revolutionary step to protect ASE’s free speech rights. Distribution will involve various web video platforms including YouTube, RecoilTV, and Rumble.
In addition, the company will also broadcast through streaming services such as Roku, Amazon Fire TV and Apple TV. Finally, ASE ultimately will seek to have a full channel on DirectTV.
————————————————————————-
The Marketing And Sales Sequence

ASE’s marketing and sales sequence is designed to involve the viewer first and the advertiser second. Not because the advertiser is secondary but because it is important to let them know the position of the viewer and the number of eyeballs that could be on their offering. This is the sequence:

● Viral “You Make the Story” participation (free)
● Movement memorabilia (physical and digital–NFTS)
● ASE show products
● Advertiser product placement (in shows)
● Broadcast network or cable channel show production agreements

Problem

Traditional Entertainment Media–The Problem

Both the top executives and talent found in the twin entertainment epicenters of New York and Los Angeles has been busy alienating a significant portion of the U.S. population. This market, found in the broad expanse between the two elite population centers, makes up over 150 million people who are considered to be more conservative. The results of an avalanche of cultural attacks that revolve around politics, religion, and the 2nd amendment have led to a massive
decline in viewership of a broad array of content.

Presently, because of this mass disenchantment with the coastal media centers, there is a gigantic undelivered desire waiting to be quenched. It is this opening that ASE intends to rapidly meet and satisfy.

Solution

The Plan–Meeting the Demand

American Stories Entertainment targets viewers who consider themselves left behind by traditional entertainment providers. This includes people in small-town America and the general population found between the east and west coasts of the USA. American Stories Entertainment’s plan revolves around creating original content using a phased
approach to be able to adjust and modify programming that best serves ASE’s unique audience. ASE starts with the production of four 12-minute episodes (segments) that can be broadcast separately or combined together into 30 or 60-minute shows (2-4 segments). This allows the content to be shown on YouTube, Roku or on traditional TV.

Advertisers are briefed on the nature of the programming and sometimes shown past programming to provide insight into the ASE process. Advertisers can purchase ad time or preferably product placement slots for such shows. ASE, because it controls various distribution assets on Roku, Apple, Amazon, and its own direct channel, www.Americanstories.tv, can make future content decisions based on direct viewer and advertiser input. If a show is successful, both from the consumer perspective and advertiser response, ASE will extend the respective series for additional shows with additional seasons of the show. As additional seasons or even episodes are added to the series, the content can be tweaked and modified to better serve ASE’s audiences (consumers and advertisers). Consumer opinion is weighted much higher as concerns content decisions.

You Make the Stories

A breakthrough viral growth tool will be deployed that brings the audience directly into the production of content. Using mass online market research platforms, ASE will ask its viewers to participate in the creation of content. By asking viewers to answer a series of questions they can provide story ideas to ASE and help in the selection of scripts and even potential talent for future shows. This tool will result in an ever-growing database of “You Make The Stories”
participants. A movement of millions of fans will be built through this process who have direct “buy-in” for each project through participation in the ongoing research process.

The Duck Dynasty Effect

The massively successful show, Duck Dynasty, made most of its money through product placement within the shows that eventually found its way into tens of thousands of stores. By 2013 Duck Dynasty was generating $500 million in sales. Through ASE’s relationship with Kevin Harrington as host of a series of business-related shows starting with Beyond The Close, the company can begin embedding products in each show with the intent to get mass marketing in the future.

Business Model

Income Centers

There are two distinct publics that ASE targets for income: 1) viewers (content consumers); 2) advertisers who purchase broadcast ads and product placement within the shows. The following section shall discuss the value ladders of free and paid services as well as products for both viewers and Advertisers.

Advertisers will be happy to see that ASE doesn’t just depend on one media platform to get in front of the right viewers. As described above, the company’s strategy is decentralized media distribution which also expands the viewer reach for its shows. Advertisers will be able to purchase traditional ad space before, during, and after the shows are broadcast. They would also have the option to have their various products placed within the shows in a relevant manner.

Finally, a third income center for the company is the development of its own branded products (in partnership with various manufacturers) which are placed in the show and then subsequently sold in third-party stores and its own product site. This also includes digital products such as NFTs involving the cast members of each show.

Viewers will have access to a series of “movement” products (T-shirts, hats, jackets, clothing) and digital memorabilia. The digital memorabilia include celebrity-based collectibles and user-generated content in the form of their own memorabilia created by them. ASE plans on building a giant base of devotees that fully believe in the mission of the company. It is to this group that ASE wants to sell movement products to build brand loyalty and also physically promote the brand.

Market Projection

TBD

Competition

TBD

Traction & Customers

TBD

Investors

TBD

Terms

American Stories Entertainment has developed a unique investor benefits model that provides a series of opportunities for individual investors all the way up to companies wishing to benefit from a long-term relationship with the company.

Share Price: $2.00

The minimum investment is $500.

From time to time, ASE will offer no-cost bonus shares to all existing investors and prospective investors to mark certain thresholds.

Risks

One should understand the risks inherent in the early stage of a startup company doing
business in the new media and entertainment industries. These risks include:

● There is a significant number of competitors in the entertainment and new media industries.
● Governmental organizations adopting regulatory rules and laws that hamper or even curtail the operations of the company.
● The company may have insufficient capitalization of the company so as to restrict growth or impede it all together.
● The company has little or no operating history.
● There is a possibility that part or all of the distribution channels that the company intends to use will restrict the content.

Security Type:

Equity Security

Post Money Valuation:

$12,120,826

Regulatory Exemption:

Regulation Crowdfunding – Section 4(a)(6)

Deadline:

December 31, 2022

Minimum Investment Amount:

$500

Target Offering Range:

$10,000-$1,000,000

*If the sum of the investment commitments does not equal or exceed the minimum offering amount at the offering deadline, no securities will be sold and investment commitments will be cancelled returned to investors.


Robert Cefail
Founder
BackgroundRobert Cefail has been an innovator in the telecommunications, internet marketing and celebrity endorsement industries. Robert started companies in each sector that have generated tens of millions of dollars in revenue. He currently is the CEO of CShopTV, a celebrity endorsement firm connected with thousands of celebrities.

Tony McKnight
Founder
BackgroundTony McKnight is a highly successful entrepreneur who has started up numerous successful companies including Big Daddy Unlimited. His latest company is now a dominant player in the gun, hunting and survival industries selling over 300,000 separate offerings on his online platform Bigdaddyunlimited.com. Tony is a specialist in the art of mass marketing, promotion and scaling companies.

Stephen Eckelberry
Senior VP Entertainment Production
BackgroundStephen Eckelberry, with over 35 years of experience in virtually every aspect of traditional Hollywood filmmaking, brings a cinematic approach to web- based reality TV. Stephen has been involved in the production of 34 feature films and television series. He branched out to directing and producing including creating several award-winning feature films, working with a varied list of talent from Scarlett Johansson, Eva Mendes, Christopher Lambert, Burt Reynolds and Raquel Welsh. He recently co-produced the U.S. version of the Chinese epic movie, Air Strike, starring Bruce Willis and Adrian Brody and distributed by Lionsgate Films.

Kevin Harrington
Strategic Partner
BackgroundKevin Harrington, an original star on the hit TV show Shark Tank and inventor of the infomercial, not only hosts one of the programs on ASE but also is a strategic partner when it is time to bring products on various shows into massive retail outlets.

Legal Company Name

American Stories Entertainment Inc. Reg CF

Location

1449 Wetherington Way
Palm Harbor, Florida 34683

Number of Employees

Incorporation Type

C-Corp

State of Incorporation

Florida

Date Founded

December 16, 2020

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American Stories Entertainment Inc. Reg CF
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  • Bob Cefail
  • What is American Stories Entertainment All About American Stories Entertainment, Inc. (ASE) has a simple mission: provide creative, uplifting content that improves the lives of our viewers. The company does this by telling the unique stories of real people. The subject matter of ASE programming covers a broad range of lifestyles including hunting, fishing, sports, small business, and survival strategies. ASE films its shows primarily in small and medium-sized towns--locations not generally portrayed in traditional Media. ASE’s Secret Sauce ASE will create and control its own content. The company is building and employing an ever-growing series of distribution channels for its content. Diversity of broadcast platforms is at the core of the ASE business model which ensures that its content is never de-platformed by the whims of anyone. ASE will not go down!! The current platforms include ASE’s own Roku channel, Apple TV channel, and Amazon Fire TV channel. The company also directly creates its own content. The company develops its shows through a series of stages which involves producing a limited series of shows for proof of concept and then expansion of the specific programming. Lavish production costs are not part of the ASE culture. All company programming will be produced by efficient creative teams who can produce quality content yet not break the bank. End Result Once again, the company is designed to produce a high quantity of great programs designed to make the lives of our viewers better. American Stories will ensure its future by building a movement of dedicated viewers who are looking for uplifting content. ------------------------------------------------------------------------------------------- Content Distribution ASE’s shows are intended for broadcast via multiple channels. Diversification is at the heart of the company’s business model. The core principle is that no one executive decision to de-platform or otherwise shutdown ASE’s programming can never fully take down its content. Call it decentralized media distribution--a revolutionary step to protect ASE’s free speech rights. Distribution will involve various web video platforms including YouTube, RecoilTV, and Rumble. In addition, the company will also broadcast through streaming services such as Roku, Amazon Fire TV and Apple TV. Finally, ASE ultimately will seek to have a full channel on DirectTV. ------------------------------------------------------------------------- The Marketing And Sales Sequence ASE’s marketing and sales sequence is designed to involve the viewer first and the advertiser second. Not because the advertiser is secondary but because it is important to let them know the position of the viewer and the number of eyeballs that could be on their offering. This is the sequence: ● Viral “You Make the Story” participation (free) ● Movement memorabilia (physical and digital–NFTS) ● ASE show products ● Advertiser product placement (in shows) ● Broadcast network or cable channel show production agreements

Campaign Launch

American Stories has launched their equity crowdfunding campaign on November 14th, 2022.

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