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Balance Plus
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Balance Plus is revolutionizing sports nutrition with its patent-pending, all-natural Vitality Sports Drink, crafted to enhance hydration, performance, and wellness for health-conscious athletes. Leveraging 25 years of expertise, the company delivers a superfood-infused, low-sugar alternative to co ...nventional sports drinks through a multi-channel sales strategy. Show more

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This Reg CF offering is made available through PicMii Crowdfunding, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Business Description

Balance Plus | The Future of Clean Performance Fuel

Balance Plus™ is redefining what it means to hydrate, recover, and perform. We’re a next-generation wellness beverage company on a mission to replace outdated energy drinks with clean, science-backed performance fuel. Our patent-pending, all-natural formula blends nootropics, adaptogens, coconut water, and anti-inflammatory superfoods into one powerful, low-sugar drink designed for athletes, creators, and everyday high-performers.

Built by industry veterans with decades of experience in brand development and CPG distribution, Balance Plus™ combines bold innovation with strategic execution. We’re launching a movement — not just a drink — and inviting early investors to be part of the next wave in the $300B+ functional beverage revolution.

Invest in the Wellness Revolution Redefining Performance

The Balance Plus Revolution

This isn’t just another drink. It’s a movement.
 Imagine clean energy, daily recovery, and mental clarity — all in one game-changing can.

Balance Plus™ is a patent-pending, all-natural performance beverage designed for the modern high-performer.
 Crafted with premium nootropics, adaptogens, and clean hydration — it fuels your body and brain without the sugar crashes or synthetic junk.

We’re not just upgrading sports drinks.

We’re reinventing what performance fuel means — and claiming our place in a $300B+ global wellness market.

Now, you have the chance to invest in this revolution before it hits the shelves.

Are you ready to fuel the future — and own a stake in what’s next?

Meet the Next Evolution in Performance Fuel

Balance Plus isn’t just a beverage — it’s a daily performance system.
Our patent-pending, all-natural formula is designed to energize the body, sharpen the mind, and accelerate recovery — without sugar crashes, synthetic stimulants, or filler ingredients.

Infused with adaptogens, nootropics, and clean hydration, Balance Plus helps you perform at your best — in the gym, the boardroom, and everyday life.

Whether you’re an athlete, entrepreneur, creator, or wellness-driven professional, this is fuel built for how the world wants to feel.

Clean – All-natural, no sugar crashes, no synthetic junk

Functional – Scientifically formulated for hydration, clarity, and recovery

Scalable – Built with co-packers, margins, and marketing channels ready to grow

This is more than hydration. This is the future of human performance — powered by Balance Plus.

Problem

Energy Drinks Are Broken

Today’s energy drinks are built for hype, not health. They deliver sugar highs, synthetic caffeine jolts, and inevitable crashes — leaving the body stressed and the brain scattered.

Consumers are done with it.

Modern high-performers — athletes, creators, entrepreneurs — are demanding more:

●     • Hydration that actually replenishes

●     • Energy that lasts without the crash

●     • Clarity that fuels peak focus

●     • Recovery that works with the body, not against it

The market is shifting.
 Billions are walking away from artificial solutions in search of something smarter.

The problem is clear. The time for better fuel is now.

Solution

Our  Solution: Balance Plus

The smarter way to fuel your body and mind.

Balance Plus isn’t just a drink — it’s a performance breakthrough.
 Our patent-pending, all-natural formula was engineered for high-performers who demand clean energy, sharp focus, and real recovery — without the crashes, fillers, or synthetic junk.

Each can delivers a symphony of nature’s most powerful ingredients:

●     • 💧 Coconut Water + Electrolytes – Deep hydration that powers you through your day

●     • 🧠 Lion’s Mane, Reishi, Chaga – Nootropics for mental clarity, memory, and cognitive recovery

●     • 🛡 Rhodiola + Ashwagandha – Adaptogens to help your body fight stress and stay balanced

●     • 🔥 Turmeric – Anti-inflammatory support to speed up recovery and reduce soreness

●     • 🦠 Glycerol Monolaurate – A natural booster for gut health and immune defense

Flavor-forward. Function-first.
 ✔️ Low sugar
 ✔️ Great taste
 ✔️ Daily performance fuel

Available in three bold, refreshing flavors:
 🍇 Wild Berry | 🍊 Citrus | 🍷 Cranberry Grape

This is the future of sports nutrition — and it’s ready to perform.

Clinically Inspired. Performance Engineered.

We’re not just improving energy drinks — we’re redefining what performance fuel can be.

Balance Plus is the first-of-its-kind functional beverage to unite the power of clean hydration, brain-boosting nootropics, and stress-reducing adaptogens in a single, great-tasting formula.

While most drinks offer a narrow promise — hydration or energy or recovery — Balance Plus delivers the trifecta:

Hydration that goes deeper
Focus that lasts longer
Recovery that builds resilience

Our patent-pending formula was inspired by science and validated by results — designed for daily use by athletes, creators, entrepreneurs, and anyone chasing peak performance.

Low in sugar. Rich in function. Backed by purpose.

 This isn’t just a better-for-you beverage — It’s the future of functional wellness in a can.

Why Balance Plus Stands Out

Balance Plus isn’t just a better-for-you beverage — it’s in a category of its own.

While legacy energy drinks chase temporary spikes with sugar and synthetic stimulants, we’ve engineered a science-backed formula designed for sustained energy, sharp focus, and full-body recovery — without the crash.

Here’s how we compare to top competitors:

📊 Balance Plus vs. the Rest

Comprehensive performance: We combine hydration, focus, and recovery — no other product delivers all three in one.

Clinically inspired ingredients: Functional mushrooms, adaptogens, and natural anti-inflammatories.

Balance Plus™ is the only brand delivering a daily performance system in a can — and the only one engineered to fuel the Optimization Generation.

 Balance Plus: Leading the Performance Elixir Era

Balance Plus™ is more than a functional beverage — it’s the pioneer of a new category: the performance elixir.

Unlike traditional sports drinks that focus solely on hydration or energy, Balance Plus delivers a multi-functional solution designed to meet the full-spectrum needs of today’s high-performers — from elite athletes to ambitious professionals.

What makes it different?

Hydration with purpose – Coconut water + electrolytes fuel the body at a cellular level.

Neuro-recovery support – Functional mushrooms (Lion’s Mane, Reishi, Chaga) aid mental clarity and reduce cognitive fatigue.

Stress & inflammation balance – Adaptogens like Rhodiola, Ashwagandha, and Turmeric help regulate mood, reduce cortisol, and support post-exertion recovery.

This formula isn’t just about ingredients — it’s about function, synergy, and forward-thinking design.

We aren’t following the trends. We’re building the next one.

By bridging sports performance, cognitive health, and holistic recovery in one clean-label product, Balance Plus is positioned to dominate a whitespace in the $300B+ global wellness market.

The future isn’t just functional.
 It’s fully integrated fuel — and it starts with Balance Plus™.

Business Model

Business Model & Margins

Engineered for Growth. Built to Scale.

Balance Plus is more than a bold idea—it’s a business built for high-impact expansion and sustainable profitability.

Omnichannel Distribution Strategy
 We’re deploying a strategic blend of direct-to-consumer, retail, convenience, and wellness-focused channels to maximize reach and capture diverse consumer demand from day one.

Direct-to-Consumer Advantage
 DTC isn’t just a sales channel—it’s a loyalty engine. It gives us better margins, real-time customer feedback, and deeper relationships with our core audience.

Retail & Distribution Partnerships
 We’re securing early retail placements and building relationships with high-traffic outlets to fuel product visibility, trial, and adoption.

Premium Pricing. Smart Margins.
 With projected 40%+ gross margins, our model balances premium product positioning with operational efficiency—maximizing returns without pricing out the market.

Scalable Supply Chain Infrastructure
 Our production-ready co-packer and streamlined fulfillment plan enable rapid scale as demand grows—without sacrificing quality or delivery speed.

This isn’t guesswork. It’s a playbook built on traction, tested economics, and execution-ready infrastructure.

Your investment helps us pour fuel on this machine—and expand our footprint in the $300B+ wellness economy.

Market Projection

A $300B+ Market Begging for Better Fuel

The functional beverage market is no longer a trend — it’s a tidal wave. And it’s leaving outdated energy drinks behind.

🔹 $213B global market today
🔹 $306B+ projected by 2029
🔹 Consumers are ditching sugary, stimulant-heavy drinks in favor of clean, performance-driven alternatives

But here’s the gap:
 Most current products either hydrate or energize — not both. And almost none address cognitive clarity, stress resilience, and recovery in one formula.

That’s exactly where Balance Plus comes in.

We’re meeting modern demand with a science-backed solution that fuses hydration, brain fuel, and anti-stress adaptogens — all in one low-sugar, great-tasting can.

📍 Positioned at the intersection of wellness, performance, and innovation, Balance Plus isn’t just entering a growing market.
 We’re carving out a new, high-demand segment within it: the performance elixir.

This is your chance to invest in the brand that’s not following the shift —
 we’re leading it.

Competition

The Competition: Why Balance Plus Is Built to Win

Balance Plus enters a crowded field — but we’re not just another player. We’re changing the game.

Legacy brands like Gatorade, Powerade, and BodyArmor rely on high sugar, synthetic ingredients, and short-term performance spikes. Their focus? Mass distribution. Ours? Long-term wellness.

Newcomers like Liquid I.V. and Nooma tap into the clean hydration trend — but fall short on functional depth. They hydrate, but don’t energize. They restore, but don’t elevate.

Here’s what sets Balance Plus apart:

✅ Patent-pending formula blending hydration, nootropics, and adaptogens
✅ All-natural ingredients with cognitive + recovery support (Lion’s Mane, Ashwagandha, Turmeric)
✅ Built for modern high-performers: athletes, creators, and wellness-driven professionals
✅ Low sugar, great taste, and a fully scalable supply chain

We’re not chasing market share. We’re building the category.
 This is clean performance fuel — designed for the next generation.

Traction & Customers

Financial Projections: A Path to Profitability

Balance Plus is set on a path of strategic growth and financial prudence. Our financial forecasts are grounded in conservative estimates, yet they underscore a trajectory of robust growth and profitability.

Year 1 Milestones:

  • • Break-Even Point: Expected in just 11 months, a testament to our efficient cost management and strong sales strategy.
  • • Gross Sales Projection: Anticipated at $2.5 million.
  • • Net Profit Margin: Targeted at 20%, reflecting our commitment to balancing growth with profitability.

Sales Channel Breakdown (Year 1):

  • • Distributors: $625,000 from 54,490 cases ($11.47/case).
  • • Wholesale Retailers: $1,000,000 from 70,028 cases ($14.28/case).
  • • Preferred Customers: $250,000 from 13,089 cases ($19.10/case).
  • • Direct to Consumer: $625,000 from 26,173 cases ($23.88/case).

Projected Growth (Years 2-5):

  • • Years 2 and 3: A robust 50% year-over-year increase in gross sales.
  • • Years 4 and 5: A steady 40% year-over-year growth.

These projections are not just numbers; they are a reflection of our strategic planning, market understanding, and the capabilities of our all-star team. With our innovative product line, diverse sales channels, and clear vision for growth, Balance Plus is confidently positioned to make a significant mark in the sports nutrition market and achieve sustained success.

Investors

Invest in the Launch of Balance Plus

This is your opportunity to get in early — not just as a supporter, but as an owner.

We’re raising $124,000 through a Special Purpose Vehicle (SPV) on PicMii Crowdfunding, allowing early believers to own equity in Balance Plus™ without complicating our cap table.

Why an SPV?
 It simplifies everything. Your investment is pooled with others into a single, clean entity that holds ~2% equity in Balance Plus. That means direct ownership without messy paperwork — and full alignment with our growth.

Your investment fuels our official launch:

✅ First large-scale production run
✅ Strategic digital + influencer campaigns
✅ DTC (direct-to-consumer) + retail distribution
✅ Packaging, logistics, and operational ramp-up

Raise Details:

●     Valuation: $6M pre-money

●     Share Price: $2.00

●     Minimum Investment: $250

●     Equity Offered via SPV: ~2%

●     Platform: PicMii (SEC-registered)

⚠️ This is a limited round. Once the allocation is filled, it closes.

👉 Be part of the foundation. Own your stake in the future of clean performance fuel.

Strategic Allocation for Maximum Impact

Your investment isn’t just funding a beverage—it’s launching a movement.
 Every dollar raised is strategically deployed to accelerate brand traction, drive early sales, and position Balance Plus™ for exponential growth:

●     $60,000 → Production & Inventory
 Fund our first large-scale run to get Balance Plus™ into customers’ hands.

●     $30,000 → Branding & Influencer Marketing
 Build a magnetic brand with high-impact content and authentic creator partnerships.

●     $20,000 → Launch Campaigns & Acquisition
 Run targeted digital campaigns to drive DTC traffic, subscriptions, and sales.

$14,000 → Legal, Platform, & Operational Infrastructure
 Ensure full compliance, backend systems, and readiness for scale.

Your Invitation to Fuel the Future

Balance Plus isn’t just another wellness drink—it’s a patent-pending, all-natural performance beverageengineered to hydrate, clarify, and restore without compromise.

This is your exclusive opportunity to invest in a breakout brand before it hits retail shelves—and own equity in a space poised for disruption.

We’re raising $124,000 via a Special Purpose Vehicle (SPV) on PicMii to launch our product, build brand momentum, and generate real revenue traction.

🚀 Be part of the clean fuel revolution.
💥 Invest early. Own equity.
📈 Help us lead the next evolution of performance nutrition.

Balance Plus Team Overview: Leadership & Vision

Leadership: The Visionaries Behind Balance Plus

Meet the minds driving a new era in sports nutrition.

At the helm of Balance Plus™ is a powerhouse leadership team with deep roots in wellness, performance, and global brand-building. But this isn’t just business — it’s personal.

It all started with a shared frustration. Scott and Richard had spent years watching the sports and wellness drink markets flood with sugar, synthetic additives, and hollow promises. Athletes, parents, and everyday performers were being underserved.

They didn’t just talk about the problem — they decided to solve it. They built Balance Plus™.

More Than a Brand — It’s a Movement

Together, Scott and Richard are building more than a beverage company. They’re launching a category-defining platform for the Optimization Generation — one that delivers clean, effective, and intelligent performance fuel for daily life.

Their leadership fuses bold vision with proven execution. They’ve invested their own capital, time, and reputations into building a brand that’s purpose-driven and built to scale.

Balance Plus isn’t theory — it’s traction. It’s the product of decades of expertise, market insight, and shared passion — now ready to disrupt a broken category.

This is Your Chance to Invest in a Team That’s Done It Before — and Is Ready to Do It Even Bigger

Join the movement. Fuel the future. Grow with Balance Plus.

Terms

Up to $124,000 in Class B Common Stock at $2.00 per share with a minimum target amount of $10,000.

Offering Minimum: $10,000 | 5,000 shares of Common Stock
Offering Target: $124,000 | 62,000 shares of Common Stock
Type of Security Offered: Class B Common Stock
Purchase Price of Security Offered: $2.00 per Share
Minimum Investment Amount (per investor): $250.00

The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $250.00. The Company must reach its Target Offering Amount of $10,000 by December 31, 2025 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount of $10,000 under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority.

The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Security Type:

Equity Security

Price Per Share

$2.00

Shares For Sale

62,000

Post Money Valuation:

$6,000,000

Investment Bonuses!

Amount-Based Incentives:

Invest $250+ (Founding Circle Access):

  • • Optional name listing on our Early Backer Recognition Page

  • Early access to Balance Plus product pre-orders

Invest $500+ (Investor Boost Bundle):

  • • Downloadable performance & recovery guide

  • • Discount code for your first product order

Invest $1,000+ (Equity Booster + Founder Call):

  • • 5% bonus shares of Class B Common Stock

  • • Invite to an exclusive founder Zoom session

Invest $5,000+ (Founder’s Table Access):

  • • 10% bonus shares of Class B Common Stock

  • • Private strategy call with our founding team

  • • First-look access to future investment rounds + brand collaborations

*All perks occur when the offering is completed.

**In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

***Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

Regulatory Exemption:

Regulation Crowdfunding – Section 4(a)(6)

Deadline:

December 31, 2025

Minimum Investment Amount:

$250

Target Offering Range:

$10,000-$124,000

*If the sum of the investment commitments does not equal or exceed the minimum offering amount at the offering deadline, no securities will be sold and investment commitments will be cancelled returned to investors.


Richard Kane
Co-Founder & CEO
BackgroundA seasoned strategist with deep roots in professional sports and brand growth. With over two decades of experience and trusted relationships across the sports world, Richard brings both strategy and execution to Balance Plus. His ability to unlock distribution, build partnerships, and drive brand visibility positions the company for long-term market leadership. “The next wave of sports nutrition is clean, smart, and scalable — that’s Balance Plus.” – Richard Kane

Scott Magers
Co-Founder & COO
BackgroundA formula-first operator who’s scaled performance drinks to a global stage. Scott is a proven innovator in the sports beverage space. Years ago, he helped launch a performance drink that expanded into over 60 countries, transforming how athletes and health-conscious consumers fueled their lives. With Balance Plus™, he’s taking things to the next level — leading formulation, manufacturing, and scalable infrastructure with precision. “We’re not here to play small — we’re here to redefine what performance fuel should look like.” – Scott Magers

Company Name

Balance Plus

Location

3 Germay Dr, Unit 4, #2345
Wilmington, Delaware 19804

Number of Employees

8

Incorporation Type

C-Corp

State of Incorporation

Delaware

Date Founded

February 24, 2023


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