$157,996 Raised

  • Launch
  • $9,998.94Min
  • $1,199,999.15Max
46 DAYS LEFT

OGI COLD ESPRESSO
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INVEST IN WORLD-FIRST COLD ESPRESSO MINIS! OGI is a disruptive, single-serve, pour-over espresso with a vision to become the most-loved beverage brand for the next generation of specialty coffee lovers worldwide. As a health-conscious brand, our first product is infused with wild-harvest chaga mush ...rooms to amplify health benefits, while each mini is topped with nitrogen to preserve more of the delicate and nuanced flavors and aromas of espresso. Show more

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This Reg CF offering is made available through PicMii Crowdfunding, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
46 DAYS LEFT

OGI COLD ESPRESSO
Bookmarks

INVEST IN WORLD-FIRST COLD ESPRESSO MINIS! OGI is a disruptive, single-serve, pour-over espresso with a vision to become the most-loved beverage brand for the next generation of specialty coffee lovers worldwide. As a health-conscious brand, our first product is infused with wild-harvest chaga mush ...rooms to amplify health benefits, while each mini is topped with nitrogen to preserve more of the delicate and nuanced flavors and aromas of espresso. Show more

Invest Now

This Reg CF offering is made available through PicMii Crowdfunding, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Business Description

ONE ESPRESSO MINI, MAKE ANY DRINK. THE FUTURE OF FEELING GOOD!

As a playground for any coffee drink, iced, cold or hot, without the complexity and limitations of brewing equipment, coffee lovers can now explore new ways of drinking coffee as a beverage, smoothie, dessert or creative cocktail far beyond traditional applications.  

The shifting coffee culture in North America and Asia Pacific, in particular, is remarkable. The underpinning theme is clear: people see coffee as a lifestyle demanding ready-made convenience and premium specialty coffee that creates experiences that cater to individual preferences.

The big takeaway is that the evolving coffee culture is not about mega brands and their commodified coffee but a new lifestyle. One built on a culture of creativity, conversation and personalized experiences that cater to people’s moods and desires.

“Fueled by frustration of not having access to good coffee throughout the day – without messing around with brewing equipment or having to head out to the local cafe, our team worked with coffee farmers, brewing experts and packaging innovators to create a coffee-lovers-espresso that’s highly convenient, versatile and premium.” Brian Direen, Co-Founder/CEO of OGI Cold Espresso

Possibl, our company that owns the OGI brand, is a pioneering umbrella brand dedicated to simplifying, democratizing, and enhancing wellness. Our mission is to create tangible opportunities that empower people to live their best lives. Leading the way, our first venture, OGI Cold Espresso, embodies this mission by allowing people to enjoy coffee whenever and however they desire.


Problem

A generational change is happening with the world’s most consumed beverage!

Led by younger consumers, coffee culture is shifting from hot to cold, from instant to craft, from basic to highly customized, and from breakfast to any time. Maybe great for the cafe industry, but how do people craft these cold espresso drinks at home, where most coffee is consumed? 

Solution

Coffee However You Love It, Whenever You Want It

As a shelf-stable, single-serve cold espresso, OGI brings coffee lovers simplicity, versatility and convenience, allowing people to make the best coffee they ever had. Pour over cold, iced or hot water, and if desired, add milk, ice cream, or anything, and you’re done. OGI espresso is also the perfect vehicle for creative iced drinks: ice cream coffee, soda coffee, orange juice coffee, espresso martinis. All without brewing equipment or need to head out to your local cafe. 

NO BREWING. NO STIRRING. NO WAITING


Business Model

OGI’s business model is based on simplicity with a core focus on marketing and innovation. While OGI owns its custom-built filling line, coffee roasting, extraction, packing, and logistics will be outsourced to third parties with high-level expertise. While OGI has sufficient supply capacity in the US to reach first-year revenue targets, capacity will be quickly scaled as domestic and international business accelerates.

Bringing OGI to every corner of the world

OGI’s launch strategy is based around digital commerce, however, during the year, distribution will expand from online to on-the-shelf, creating a wider audience reach while offering a more seamless buying experience across multiple channels. A push into hotel rooms along with bars and restaurants – allowing bartenders to craft creative signature drinks with ease that go beyond the typical beverage menus – will further expand distribution and consumption occasions.

With sales momentum in the US, OGI will scale into Countries like Japan, China and India. Markets that have tremendous room for growth.

Market Projection

Capturing Hearts, One Espresso Mini at a Time

With a staggering ~300 million daily at-home coffee occasions in the US alone, the demand for premium, versatile and convenient cold espresso is undeniably large. The younger demographic, constituting around 37% of daily cold coffee consumers, shapes the market’s trajectory, while Starbucks’ revelation of cold drinks, comprising as much as 75% of US sales, solidifies the dominance of the cold coffee segment. With cold coffee being the fastest-growing international segment, poised for a remarkable 22% year-on-year increase over the next five years, OGI stands at the forefront of this global phenomenon, catering to the evolving tastes and preferences of the next generation of coffee lovers.

With over 2.25 billion cups of coffee consumed daily worldwide, OGI sets its sights on becoming the most-loved cold espresso brand, redefining convenience, personalisation, and health in every pour.

Competition

While the competition is fierce in the global coffee market, as a functional single-serve, shelf-stable cold espresso served in novel minis, the brand has significant marketable whitespace.

It’s worth noting that OGI fits into the key market drivers – ultra convenience, changing coffee culture, packaging innovation, the health and wellness trend, and the ability to enjoy a coffee shop experience at home – that are underpinning market growth in the global liquid coffee segment that is projected to grow by $10 Billion over the next 8 years (from ~$25B to over $35B).

Importantly, by moving beyond the product’s functionality, OGI becomes part of the consumer’s identity, influencing how others see them and how they see themselves—acting as a source of pleasure and a symbol of a successful, happy lifestyle. 

Traction & Customers

Igniting the Cold Coffee Revolution

With first-mover advantage with its cold espresso minis and focus on solving industry-specific problems to make them the new lifestyle, OGI can change the very essence of coffee’s role in daily life. Where the product itself is a lifestyle statement.

Global agency NP Digital has validated market potential for OGI Cold Espresso based on their audience sizing & social listening data. Our trajectory is clear: by late 2025, OGI aims to achieve $1 million in monthly sales, setting the stage for a projected $41 million in fiscal year 2028 and surpassing $100 million by 2030. With an innovative product pipeline that offers unprecedented flavour, versatility and convenience while creating experiences that cater to individual preferences – whatever the mood, occasion or location,  OGI is poised to grow exponentially.

Investors

No investments have been made in the company to date.

All bonuses offered by Possibl in its campaign are subject to availability and any terms and conditions applied by Possibl.

Terms

Up to $1,199,999.15 in Class B Non-Voting Common Stock at $1.33 per Share, with a minimum target amount of $9,998.94.

Offering Minimum: $9,998.94 | 7,518 Class B Non-Voting Shares
Offering Maximum: $1,199,999.15 | 902,255 Class B Non-Voting Shares
Type of Security Offered: Class B Non-Voting Shares
Purchase Price of Security Offered: $1.33 Per Share
Minimum Investment Amount (per investor): $500.08

The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $500.08. The Company must reach its Target Offering Amount of $9,998.94 by April 1, 2025 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Security Type:

Equity Security

Price Per Share

$1.33

Shares For Sale

902,255

Post Money Valuation:

$14,912,299.20

Investment Bonuses!

Amount-Based Incentives (Bonus shares to be issued by the issuer after the raise has completed):

NOTE: FIRST 15 INVESTORS ACROSS ANY TIER TO RECEIVE INVITE TO MEET CO-FOUNDERS AND GET NAME ON FOUNDERS PAGE ON OGI WEBSITE. 

Invest $10,000+: Receive 20% Bonus Shares, 10% product subscription discounts for 1 year, a free T-Shirt, early access to sales, and zoom call with the founders.

Invest $5,000+: Receive 10% Bonus Shares, 10% product subscription discounts for 1 year, a free T-Shirt, and early access to sales.

Invest $1,000+: Receive 10% product subscription discounts for 1 year, a free T-Shirt, and early access to sales.

*Investors can only receive one (1) amount-based incentive per investment.
**In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
***Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

Regulatory Exemption:

Regulation Crowdfunding – Section 4(a)(6)

Deadline:

April 1, 2025

Minimum Investment Amount:

$500.08

Target Offering Range:

$9,998.94-$1,199,999.15

*If the sum of the investment commitments does not equal or exceed the minimum offering amount at the offering deadline, no securities will be sold and investment commitments will be cancelled returned to investors.


Brian Direen
Co-Founder/CEO
BackgroundAn experienced entrepreneur with 25 years in international business unlocking value opportunity, developing growth initiatives, and driving commercial acceleration. As co-founder of Australian based company Unistraw International Brian played a pivotal role in taking its patented flavor/nutraceutical straw brand from zero to 1 billion units sold across 30+ countries. Brian’s skills include a growth mindset, strategic planning, decision making, teamwork, new business development, international trade, building strategic partnerships, deal negotiation, business intelligence, competitive analysis, market entry strategy/path to market and brand building. With roots in agri-foods and beverages and an ingrained understanding that coming up with ideas is easy, but finding the right problems is where the real challenge lies, Brian is well placed to lead OGI’s cultural movement that celebrates the uniqueness of individual needs towards coffee and building OGI into a leading global cold coffee brand.

Joe Wallace
Co-Founder
BackgroundAs an accomplished entrepreneur and investor based in Calabasas, California, Joe has a strong background in trade marketing and business planning, and has played a key role in numerous successful startups, corporate financing ventures, and fund acquisitions since 2001. Joe brings a wealth of experience to the table, including as founder of Illusion Entertainment Group, where he holds exclusive hologram rights in Las Vegas, New York, and Japan for their groundbreaking product, “PortL Hologram, making him an invaluable asset for OGI Coffee. Prior to his current ventures, Joe founded Beleve Vision, LLC, and Drnq Budz, showcasing his entrepreneurial spirit and ability to turn ideas into thriving businesses. Joe’s educational background includes attending Washington State University, where he acquired a strong foundation in business and marketing.

Fernando F A
Co-Founder/Senior Creative Director
BackgroundBased in Lisbon, Portugal, Fernando has worked for some of the best agencies and iconic brands around the world. Experience and expertise sits across: Creative Direction, Art Direction, Branding, Packaging Design, Craft UI and UX Design, Trade Show Exhibits, Product Design, Strategy & Planning. As owner of Remote Design Studio Fernando has played pivotal roles as both CMO and Creative Director building brands, products, and business that are distinctive, bold and exciting – not merely relevant. Fernando’s skillset includes marketing, innovation, planning, product and packaging development, advertising, digital, social media, website development, PR and events. Some of the brands he has worked on include Anheuser-Busch InBev, Christchurch Art Gallery-NZ, Chrysler, Diageo, Epson, Faber-Castell, Ferrari, Fiat, General Motors, Goldman Sachs, Kia Motors, KWS SAAT SE & Co. KGaA

Company Name

OGI COLD ESPRESSO

Location

21781 Ventura Blvd
#1004,
Woodland Hills, California 91364

Number of Employees

3

Incorporation Type

C-Corp

State of Incorporation

Delaware

Date Founded

November 2, 2023

Hello Startup Investors! Please use this communication channel to ask OGI Coffee any questions about the offering or their company. Happy Investing!
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Raises half the minimum amount

OGI COLD ESPRESSO has raised half of the target offering amount on August 29, 2024. $150,499 has been raised at this time.

Raises 100% of the minimum amount

OGI COLD ESPRESSO has raised the target offering amount on August 29, 2024. $150,499 has been raised at this time.Investors should be aware that the Issuer can now conduct rolling closes if they wish. If the Issuer decides to do so, you will be notified and given time to cancel your investment.
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