Business Description

ONE ESPRESSO MINI, MAKE ANY DRINK. THE FUTURE OF FEELING GOOD!

Possibl, our company that owns the OGI brand, is a pioneering umbrella brand dedicated to simplifying, democratizing, and enhancing wellness. Our mission is to create tangible opportunities that empower people to live their best lives. Leading the way, our first venture, OGI Cold Espresso, embodies this mission by allowing people to enjoy coffee whenever and however they desire.

Problem

A generational change is happening with the world’s most consumed beverage!

Led by younger consumers, coffee culture is shifting from hot to cold, from instant to craft, from basic to highly customized, and from breakfast to any time. Maybe great for the cafe industry, but how do people craft these cold espresso drinks at home, where most coffee is consumed? 

Solution

Coffee However You Love It, Whenever You Want It

As a shelf-stable, single-serve cold espresso, OGI brings coffee lovers simplicity, versatility and convenience, allowing people to make the best coffee they ever had. Pour over cold, iced or hot water, and if desired, add milk, ice cream, or anything, and you’re done. OGI espresso is also the perfect vehicle for creative iced drinks: ice cream coffee, soda coffee, orange juice coffee, espresso martinis. All without brewing equipment or need to head out to your local cafe. 

NO BREWING. NO STIRRING. NO WAITING

Business Model

OGI’s business model is based on simplicity with a core focus on marketing and innovation. While OGI owns its custom-built filling line, coffee roasting, extraction, packing, and logistics will be outsourced to third parties with high-level expertise. While OGI has sufficient supply capacity in the US to reach first-year revenue targets, capacity will be quickly scaled as domestic and international business accelerates.

Bringing OGI to every corner of the world

OGI’s launch strategy is based around digital commerce, however, during the year, distribution will expand from online to on-the-shelf, creating a wider audience reach while offering a more seamless buying experience across multiple channels. A push into hotel rooms along with bars and restaurants – allowing bartenders to craft creative signature drinks with ease that go beyond the typical beverage menus – will further expand distribution and consumption occasions.

With sales momentum in the US, OGI will scale into Countries like Japan, China and India. Markets that have tremendous room for growth.

Market Projection

Capturing Hearts, One Espresso Mini at a Time

With a staggering ~300 million daily at-home coffee occasions in the US alone, the demand for premium, versatile and convenient cold espresso is undeniably large. The younger demographic, constituting around 37% of daily cold coffee consumers, shapes the market’s trajectory, while Starbucks’ revelation of cold drinks, comprising as much as 75% of US sales, solidifies the dominance of the cold coffee segment. With cold coffee being the fastest-growing international segment, poised for a remarkable 22% year-on-year increase over the next five years, OGI stands at the forefront of this global phenomenon, catering to the evolving tastes and preferences of the next generation of coffee lovers.

With over 2.25 billion cups of coffee consumed daily worldwide, OGI sets its sights on becoming the most-loved cold espresso brand, redefining convenience, personalisation, and health in every pour.

Competition

It’s worth noting that OGI fits into the key market drivers – ultra convenience, changing coffee culture, packaging innovation, the health and wellness trend, and the ability to enjoy a coffee shop experience at home – that are underpinning market growth in the global liquid coffee segment that is projected to grow by $10 Billion over the next 8 years (from ~$25B to over $35B).

Importantly, by moving beyond the product’s functionality, OGI becomes part of the consumer’s identity, influencing how others see them and how they see themselves—acting as a source of pleasure and a symbol of a successful, happy lifestyle. 

Traction & Customers

Igniting the Cold Coffee Revolution

With first-mover advantage with its cold espresso minis and focus on solving industry-specific problems to make them the new lifestyle, OGI can change the very essence of coffee’s role in daily life. Where the product itself is a lifestyle statement.

Global agency NP Digital has validated market potential for OGI Cold Espresso based on their audience sizing & social listening data. Our trajectory is clear: by late 2025, OGI aims to achieve $1 million in monthly sales, setting the stage for a projected $41 million in fiscal year 2028 and surpassing $100 million by 2030. With an innovative product pipeline that offers unprecedented flavour, versatility and convenience while creating experiences that cater to individual preferences – whatever the mood, occasion or location,  OGI is poised to grow exponentially.

Investors

No investments have been made in the company to date.

All bonuses offered by Possibl in its campaign are subject to availability and any terms and conditions applied by Possibl.

Terms

Up to $1,199,999.15 in Class B Non-Voting Common Stock at $1.33 per Share, with a minimum target amount of $9,998.94.

Offering Minimum: $9,998.94 | 7,518 Class B Non-Voting Shares
Offering Maximum: $1,199,999.15 | 902,255 Class B Non-Voting Shares
Type of Security Offered: Class B Non-Voting Shares
Purchase Price of Security Offered: $1.33 Per Share
Minimum Investment Amount (per investor): $500.08

The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $500.08. The Company must reach its Target Offering Amount of $9,998.94 by July 31, 2025 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.