Business Description

Scout & Zoe’s is a trailblazing company that is revolutionizing the pet treat industry with its unwavering commitment to providing the most nutritious and high-quality treats for beloved pets worldwide. Established in February 2010, this company has not only been in business for over a decade but has also consistently generated revenue, showcasing its stability and dedication to pet well-being.

At the core of Scout & Zoe’s mission is their relentless pursuit of exceptional ingredients. They meticulously source everything, from vitamins and minerals to other components, from the world’s finest locations, ensuring the highest standard of nutrition. Their unique approach lies in demonstrating how their top-notch manufacturing processes maximize nutrient conversion, resulting in both immediate and long-term health benefits for pets.

In a pet industry often marred by products containing fillers, additives, and preservatives, Scout & Zoe’s is a beacon of purity. By utilizing invasive species like Asian Carp and sustainable proteins such as Black Soldier Fly Larvae, they craft treats and food that are not only highly nutritious but also environmentally responsible. Their commitment to human-grade, USA-sourced ingredients further sets them apart, assuring pet owners of the utmost quality and safety.

What truly sets Scout & Zoe’s apart is the personal guarantee of their CEO, who goes as far as consuming their products to prove their safety—a remarkable display of confidence in their own offerings. This level of assurance underscores their dedication to pet health.

With a diversified business model that includes Direct-to-Consumer (DTC), wholesale, and private label options, Scout & Zoe’s caters to various customer segments, ensuring their products reach pets globally. While many companies in the pet industry produce treats and food, Scout & Zoe’s stands out as a beacon of quality, authenticity, and dedication to pet nutrition, making them a trusted choice for discerning pet owners who demand the best for their furry companions.

Problem

The core problem Scout & Zoe’s addresses is the prevalence of subpar pet nutrition in the market. This not only affects pets’ immediate well-being but also has long-term implications for their health. Many pet parents remain unaware that the food and treats they purchase may contain harmful additives and lack the essential nutrients their pets need to thrive. The pet industry needs a transformative solution that prioritizes pet health, transparency, and premium ingredients—precisely what Scout & Zoe’s delivers.

As we continue to witness the proliferation of pet food and treat companies, it becomes increasingly crucial for discerning pet owners to have access to products they can trust. Scout & Zoe’s aims to be the beacon of quality and nutrition in the pet industry, offering not just treats, but a promise of better health and well-being for the world’s most deserving pets.

Solution

Our Mission:

Scout & Zoe’s is on a mission to revolutionize the pet food industry by providing the most nutritious and high-quality treats for all pets…especially cats and dogs. Our solution addresses the critical issue of subpar pet nutrition and sets a new industry standard based on quality, transparency, and pet well-being.

Key Components of Our Solution:

Maximize Nutrient Retention: We start by sourcing ingredients, including vitamins and minerals, from the best places worldwide. This ensures that every component meets the highest quality standards, laying the foundation for superior pet nutrition. Our commitment to ingredient quality differentiates us from products containing fillers and additives.

Optimized Manufacturing Processes: We’ve developed unique manufacturing processes that maximize nutrient conversion, delivering both short-term satisfaction and long-term health benefits for pets. This approach sets us apart from products that compromise on pet nutrition for cost savings.

Sustainability: Scout & Zoe’s addresses environmental concerns by utilizing invasive species like Asian Carp and sustainable proteins such as Black Soldier Fly Larvae. This not only enhances the nutritional value of our products but also contributes to ecological balance.

Human-Grade Ingredients: Our dedication to using USA-sourced, human-grade ingredients is at the core of our solution. We prioritize pet health by ensuring that our treats meet the same rigorous standards as food intended for human consumption—a level of commitment rarely seen in the pet food industry.

Small-Batch Production and USDA Inspection: Our small-batch production in USDA-inspected facilities guarantees product consistency, quality, and safety. This meticulous approach ensures that every treat that reaches pet owners is of the highest standard.

CEO’s Personal Guarantee: Our CEO’s unwavering confidence in our products is a testament to their safety and quality. By personally consuming our treats, she reinforces our commitment to pet health and sets an unprecedented standard for transparency in the industry.

Investing Opportunity

At Scout & Zoe’s, our promise is to provide the world’s most deserving pets with the nutrition they deserve. We are not just a pet treat company; we are a revolution in the pet food industry, setting a new standard that pet owners can trust. Our mission is to offer better health and well-being for pets everywhere. By investing in Scout & Zoe’s, you become a part of our mission to transform pet nutrition and set a higher industry standard. Join us in providing pets with the most nutritious, high-quality treats available, and help us change the way pet owners nourish their beloved companions.

Business Model

Our business model is built on a foundation of innovation, transparency, and a commitment to pet well-being. A key aspect of our business model revolves around three distinct channels: Direct-to-Consumer (DTC), Wholesale, and Private Label.

1. Direct-to-Consumer (DTC):

Accessibility and Convenience: Our DTC channel enables us to connect directly with pet owners, offering them convenient access to our premium pet treats through our online platform. This channel serves as a direct link to the consumers who are passionate about their pets’ nutrition and seek the best products available.

Educational Engagement: Through our DTC channel, we engage with pet owners, providing valuable information about the nutritional benefits of our treats. We educate them on the importance of ingredient quality, sustainability, and the long-term health advantages our products offer.

Transparency: DTC allows us to maintain transparency in our business operations, sharing our commitment to quality, ingredient sourcing, and manufacturing processes directly with consumers. It fosters trust and brand loyalty among pet owners who demand the best for their pets.

2. Wholesale:

Market Expansion: Our Wholesale channel broadens our reach to domestic and international wholesale accounts, including retailers and distributors. This expansion strategy allows us to make our premium treats available to a wider customer base, reaching pet owners through trusted retail partners.

Retailer Partnerships: We collaborate with retailers who share our values and commitment to pet health. By offering our products through established retailers, we extend our influence and impact in the pet nutrition market.

Quality Assurance: The Wholesale channel maintains the same high standards of quality and safety as our DTC sales. All our treats, produced in small batches in USDA-inspected facilities, ensure consistency and reliability, regardless of the sales channel.

3. Private Label:

Customized Solutions: Our Private Label partnerships provide businesses with tailored solutions for their pet treat needs. We work closely with partners to develop private-label products that align with their brand values and customer preferences.

Flexibility and Growth: By offering private-label options, we cater to a diverse range of businesses, enabling them to expand their product offerings with premium, nutrition-focused pet treats. This flexibility fosters growth opportunities for our partners and enhances our market presence.

Quality Assurance: Our commitment to quality, ingredient sourcing, and manufacturing processes remains unwavering in our Private Label collaborations. We ensure that partners deliver products of the same high standards to their customers.

Scout & Zoe’s innovative business model is driven by a steadfast dedication to pet health, quality, and sustainability. Our three distinct sales channels—DTC, Wholesale, and Private Label—enable us to reach pet owners and businesses worldwide, providing them with access to the most nutritious pet treats available. Through transparency, education, and flexibility, we aim to change the way pet owners nourish their beloved companions and elevate the standards of pet nutrition across the industry.

Market Projection

The pet nutrition industry is experiencing significant growth and evolution, driven by changing consumer preferences and an increased focus on pet health and well-being. Market projections for this industry indicate a promising future characterized by several key trends:

1. Rising Pet Ownership: The number of pet owners is on the rise, with a growing trend of pet humanization, where pets are increasingly considered part of the family. This trend is driving increased spending on pet nutrition and care.
2. Premiumization: Pet owners are increasingly seeking high-quality, premium pet nutrition products. They are willing to invest in products that prioritize natural ingredients, nutrition, and health benefits for their pets.
3. Health and Wellness Focus: Consumers are becoming more health-conscious for their pets, leading to a surge in demand for pet nutrition products that offer specific health benefits, such as weight management, joint health, and digestive wellness.
4. Sustainability and Ethical Sourcing: There is a growing awareness of the environmental impact of pet food production. Consumers are looking for sustainable and ethically sourced ingredients in pet nutrition products.
5. E-Commerce Growth: The rise of e-commerce platforms has made it easier for pet owners to access a wide range of pet nutrition products, including direct-to-consumer brands like Scout & Zoe’s.
6. Humanization of Pets: Pet owners are increasingly willing to spend more on their pets’ nutrition and are looking for pet products that mirror the quality and safety standards of human food.
7. Global Expansion: The pet nutrition market is expanding beyond domestic borders, with companies like Scout & Zoe’s catering to international wholesale accounts, reflecting the global demand for premium pet nutrition.

Competition

In the highly competitive pet nutrition industry, Scout & Zoe’s emerges as a standout player, prioritizing quality, transparency, and pet well-being. While there are numerous companies producing pet treats and food, Scout & Zoe’s sets itself apart through its exceptional commitment to delivering the most nutritious treats for pets. Here’s an overview of the competitive landscape in the industry:

1. Abundance of Players: The pet nutrition market is saturated with a multitude of companies producing a wide range of pet treats and food products. These companies cater to the diverse needs and preferences of pet owners.

2. Varied Product Offerings: Competitors in the industry offer an array of pet treats and food, ranging from budget-friendly options with basic ingredients to premium products with claims of high nutrition.

3. Ingredient Quality Varies: While some pet food companies prioritize ingredient quality and nutrition, others may rely on fillers, additives, and preservatives to reduce production costs. Quality varies widely across the industry.

4. Sustainability and Innovation: Some competitors are also beginning to focus on sustainability and innovative ingredient sourcing, aligning with the growing consumer demand for eco-conscious pet products.

5. Transparency and CEO Involvement: Transparency about ingredient sourcing and manufacturing processes is not consistently provided across the industry. The involvement of CEOs in personally endorsing the safety of their products, as seen with Scout & Zoe’s, is relatively rare.

6. Price Range: Pet nutrition products span a wide price range, with some companies targeting budget-conscious consumers and others catering to those willing to invest in premium pet nutrition.

In summary, while there are numerous companies in the pet nutrition industry, Scout & Zoe’s distinctive approach, marked by its dedication to quality, sustainability, transparency, and nutrition, positions it as a leader in the industry. The company’s unwavering commitment to providing the most nutritious treats for pets sets a new standard for pet nutrition and well-being.

Traction & Customers

Scout & Zoe’s has achieved remarkable traction in the pet nutrition industry since its establishment in February 2010. With a decade of successful operations, the company has consistently generated revenue, demonstrating its financial stability and growth potential.

Traction Highlights:

Business Longevity: Scout & Zoe’s has been a thriving presence in the pet nutrition market for over a decade, marking its commitment to serving the pet community with the highest-quality treats.

Revenue Generation: The company’s ability to generate revenue since its inception underscores its financial strength and sustainability. This consistent revenue stream positions Scout & Zoe’s as a reliable and profitable venture.

Diversified Sales Channels: Scout & Zoe’s operates through both Direct-to-Consumer (DTC) and wholesale channels, allowing it to reach a broad customer base. This diversified approach ensures accessibility and market penetration.

International Reach: In addition to catering to the domestic market, Scout & Zoe’s has successfully expanded its customer base to include international wholesale accounts. This global reach indicates the company’s appeal and recognition beyond national borders.

Quality Assurance: The company’s commitment to producing treats with the highest standards of quality, ingredient sourcing, and safety has earned it the trust of both pet owners and business partners.

Innovative Ingredients: Scout & Zoe’s innovative use of ingredients, including sustainable proteins like Black Soldier Fly Larvae and repurposing invasive species like Asian Carp, has garnered attention and contributed to its success.

Customer Base:

Scout & Zoe’s primarily serves a diverse customer base, with a strong focus on both domestic and international wholesale accounts. This customer-centric approach allows the company to extend its reach to retailers, distributors, and businesses globally. By providing nutritious treats through various channels, Scout & Zoe’s is addressing the demands of pet owners who seek high-quality, health-focused nutrition for their beloved pets.

Investors

Scout and Zoe’s has received no outside investments to this point. They have bootstrapped since inception and plan to use the funds raised to grow the company at an accelerated rate

Terms

Up to $120,000 in Common Stock at $7,500 per share with a minimum target amount of $10,000
Offering Minimum: $10,000 | 1.33 Shares of Common Stock
Offering Maximum: $120,000 | 16 shares of Common Stock
Type of Security Offered: Common Stock
Purchase Price of Security Offered: $7,500
Minimum Investment Amount (per investor): $499.20

The minimum amount the Company is trying to raise in this offering, our “target amount”, is $10,000 of Common Stock at $7,500 per share.

If we have not raised at least the target amount by April 1st, 2024, our “offering deadline” – then we will terminate the offering and return all the money to investors.

If we do raise the target amount by the offering deadline then we will take the money raised and begin to use it. We will also continue trying to raise money up to our $120,000 maximum.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.