Business Description

TakeShots®: Revolutionizing Shot-Taking

Experience the shot revolution with TakeShots®. We’re here to redefine how shots are enjoyed, starting with our game-changing flagship product. Our patent-pending technology is the secret behind this remarkable change. By instantly chasing the alcohol, we’ve created a smooth drinking experience like no other. No aftertaste, no burning sensation—just pure enjoyment. And don’t worry, we’ve taken great care to preserve the unique flavor profiles of each spirit, so you can savor every characteristic note with every shot.

Launching initially in the U.S., we’re making waves globally through our e-commerce platform. In 2024, we’re expanding into the liquor space, creating prefilled disposable shot straws that can easily be enjoyed anywhere, offering even more people the chance to be a part of the shot revolution.

Social media has erupted with praise for TakeShots, garnering an astonishing 200 million views in just one year. Our innovation and commitment to quality have propelled us to global success, with our revolutionary product now available at select retailers worldwide. It’s never been easier to get your hands on the future of shot-taking.

At TakeShots®, we understand the diverse preferences for shot enjoyment. That’s why we’re committed to delivering an exceptional drinking experience tailored to your taste, no matter where you are in the world. Get ready to redefine how you TakeShots. Join TakeShots® and be a part of this exhilarating revolution. Cheers to unforgettable shot experiences with TakeShots®.

Problem

Taking shots is a popular social activity enjoyed by millions worldwide. However, the traditional shot experience often presents inconveniences and compromises the enjoyment of chasers. There are many challenges and implications to the traditional shot experience that diminish the enjoyment of social drinking.

Key Challenges:

1. Shot-Chaser Transition: Customers struggle to smoothly transition from consuming a shot to enjoying their chaser drink.

2. Inconvenience: The need to use separate shot glasses and straws adds complexity and inconvenience to the drinking process.

3. Chaser Dilution: By drinking the chaser separately, there is a risk of diluting the taste or losing the intended flavor profile.

Implications:

There are three main implications that come with the existing shot-taking industry. First, existing shot-taking methods hamper customer satisfaction and diminish the potential for creating memorable experiences. Second, brands and establishments lack a solution that enhances shot-taking rituals and encourages repeat business. And lastly, there is a demand for a novel, all-in-one solution that simplifies the shot-chaser experience while preserving the intended flavors.

Solution

Introducing TakeShots:

TakeShots is an innovative creation that seamlessly combines a shot glass and a straw into a single, exciting device. Combining the two creates an instant chaser, eliminating the bitter after taste from shots, allowing people to have fun without the burn and gross taste from alcohol. Our patent-pending device was designed to elevate the experience of taking shots by enabling customers to drink the chaser directly after the shot.

TakeShots revolutionizes the shot experience, addressing the limitations of traditional shot-taking methods and unlocking new opportunities for customer satisfaction and brand differentiation. With a global alcoholic beverages market on the rise, TakeShots is aiming to capture a significant market share. Join us on this exciting journey as we redefine the art of taking shots!

Business Model

TakeShots employs a multi-faceted business model designed to generate revenue through various streams. Here’s an overview of how we monetize our innovative shot glass-straw device and related offerings:

Product Sales:

1. Half Takes: Priced at $15.95, this version includes a half shot glass-straw device, targeting individual customers or those looking to try out our product.

2. Takes: Priced at $19.95, this version includes a full shot glass-straw device, designed for customers who want a more comprehensive shot experience.

Bundles:

1. Pro Bundle: Priced at $129.70, this bundle includes five Takes and a case, offering added value for customers purchasing in larger quantities.

2. Ultra Bundle: Priced at $164.65, this premium bundle includes five Takes, a case, and a water bottle, providing customers with a complete shot experience package.

3. Starter Bundle: Priced at $40.85, this starter bundle includes one Half Takes and one Takes, providing the customer the essentials to try the product for the first time.

Accessories:

TakeShots offers a range of accessories, such as cases, water bottles, stickers, T-Shirts, etc. to enhance the shot-taking experience and complement our core product. These accessories are sold separately on our website, providing additional revenue opportunities.

By combining these revenue streams and continuously expanding our market reach, TakeShots aims to achieve sustainable profitability and maximize our potential in the shot industry.

Sales Strategy:

Our sales strategy for TakeShots focuses on leveraging our innovative drinkware product, the Shot Straw, to capture the attention of consumers and drive sales. As an e-commerce brand, we will utilize both Amazon and Shopify platforms to reach a wide customer base. Firstly, we optimized our product listings on Amazon
and Shopify with compelling descriptions, high quality images, and positive customer reviews to enhance our brand presence and credibility. We also implemented targeted advertising campaigns to increase visibility and attract potential customers. Secondly, we emphasize the unique selling proposition of the Shot Straw, highlighting its ability to provide a fun and hassle-free way to take shots without compromising on taste. Through engaging social media content, influencer collaborations, and customer testimonials, we have created a buzz around our product and built a community of enthusiastic shot takers.

Future Product Line:

We are soon introducing disposable takes! We’re gearing up to white label our own liquor products that come in packs of 12 disposable Takes. Like a shooter, but better. They still use our patented technology to eliminate the burn of shots.

Market Projection

Global Alcohol Market:

Alcoholic Beverages Market Research, 2031. The global alcoholic beverages market size was valued at $1624 billion in 2021, and alcoholic beverages market size is projected to reach $2036.6 billion by 2031, growing at a CAGR of 2.2% from 2022 to 2031.

Global Drinkware Market:

Global drinkware market size is estimated to be worth USD 3.34 billion in 2021 and is forecast to a readjusted size of USD 3.982 billion by 2028 with a CAGR of 2.5% during the forecast period 2022-2028.

Market Trends:

The global alcohol market is valued at approximately $1.46 trillion. It consists of several segments, including beer, wine, spirits, and others like cider and RTD beverages. Europe, North America, Asia-Pacific, Latin America, and Africa are key regions with varying consumption patterns. Major players in the market include Anheuser-Busch InBev, Heineken, Diageo, and Pernod Ricard. Changing consumer preferences include the rise of low-alcohol alternatives and a demand for premium and high-quality beverages.

Drinkware Market Analysis:

Throughout history, drinkware has evolved alongside human civilization. Ancient civilizations used materials like clay, stone, and animal horns for drinking vessels. The Greeks and Romans introduced ceramic cups and goblets, while the Middle Ages saw the use of pewter, glass, and pottery. The Renaissance and Baroque periods brought intricate glassware, and the Industrial Revolution enabled mass production of glassware. In modern times, drinkware has become more diverse, with specialized glasses for different beverages. Contemporary trends focus on aesthetics, sustainability, and functionality, leading to eco-friendly options and innovative features. Drinkware reflects cultural practices, technology, and consumer preferences.

Competition

The shot industry is a vibrant and growing market, with various players catering to shot enthusiasts and partygoers. While the competition exists, TakeShots stands out as a unique and innovative solution that redefines the shot-taking experience. Some competitors to TakeShots include:

Traditional Shot Glasses:

Traditional shot glasses are widely available and commonly used, offering a basic and straightforward shot-taking experience. However, they lack the integrated functionality of TakeShots, preventing a seamless transition from the shot to the chaser.

Novelty Shot Glasses:

Some companies offer novelty shot glasses with distinctive shapes, colors, or designs to enhance the visual appeal. While these products offer a touch of novelty, they still do not address the convenience and functionality provided by TakeShots.

Disposable Shot Glasses:

Disposable shot glasses are convenient for large gatherings or events where cleanup is a concern. However, they are not designed for an enhanced shot-chaser experience like TakeShots, and their disposable nature creates waste.

Traction & Customers

In 2022, TakeShots achieved impressive sales of $151,471, indicating a strong demand for our product. With approximately 23,000 units sold over the past year, we believe that consumers have embraced the concept and recognized the value it brings to their enjoyment of shots. This initial success speaks to the appeal and novelty of our device, as well as the effectiveness of our marketing and distribution strategies. Looking ahead to 2023, TakeShots is projecting significant growth, aiming for approximately $1,069,000 in sales, which translates to an estimated 65,000 units. This projection indicates we are confident in the continued popularity of our product, we have successfully tapped into a market niche, and our innovative solution resonates with consumers seeking a more enjoyable way to consume shots. Our forecast for 2024 is even more impressive, with projected sales of around $2,400.000, equivalent to approximately 156,000 units. This substantial increase in sales demonstrates our anticipation of substantial market expansion, a surge in demand for our product, and our expanding product line.

TakeShots has bootstrapped since the companies inception in 2021. TakeShots has come a long way through bootstrapping, relying on its founders’ determination, resourcefulness, and creativity to bring the product to market. From the initial concept development to the production of the shot glass-straw device, TakeShots has demonstrated its ability to innovate and execute on its vision.

Investors

TakeShots has bootstrapped since the companies inception in 2021. TakeShots has come a long way through bootstrapping, relying on its founders’ determination, resourcefulness, and creativity to bring the product to market. From the initial concept development to the production of the shot glass-straw device, TakeShots has demonstrated its ability to innovate and execute on its vision.

Why Seeking Investments Now:
1. While TakeShots has achieved notable success through bootstrapping, the founders recognize that strategic investments can accelerate their growth trajectory.
2. Investments will allow TakeShots to scale production, expand marketing efforts, and enter new markets more quickly.
3. Access to funding will enable TakeShots to invest in research and development, innovate new product offerings, and secure key partnerships.
4. Seeking investments is a strategic decision aimed at unlocking the company’s full potential, capturing a larger market share, and establishing TakeShots as a dominant player in the shot industry.

By sharing their bootstrapping journey and highlighting their track record of success, TakeShots positions itself as a promising investment opportunity for potential investors looking to support an innovative and rapidly growing company in the beverage industry.

Terms

TakeShots LLC (“TakeShots,” the “Company,” “we,” or “us”), a Colorado limited liability company formed on July 9, 2021, is holding the following offering:

Up to $1,000,000 in Class A-2 Units at $50.00 with a minimum target amount of $10,000.00.

Offering Minimum: $10,000.00 | 200 units of Class A-2 Units

Offering Maximum: $1,000,000 | 20,000 units of Class A-2 Units

Type of Security Offered: Class A-2 Units

Purchase Price of Security Offered: $50.00

Bonus: Investments of $1,000 or more receive an Ultra Bundle with their investment signed by the founder. The Ultra Bundle comes with 5 Takes (Shot Straws), The Case (Case that can hold 5 Shot Straws), and The Chase (A bottle to hold your chaser).

Minimum Investment Amount (per investor): $250.00 The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $250. The Company must reach its Target Offering Amount of $10,000 by December 31, 2023 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount of $10,000 under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.