PittMoss

PittMoss has innovated the soil market by creating the top performing, most sustainable soils ever produced (As recognized by Better Homes and Gardens Rankings and Good Company Ventures).  The company is disrupting peat moss as the current standard in the soil industry. PittMoss is made from recycled materials like paper and cardboard and grows bigger, healthier plants with significantly less water and fertilizer than peat-based soil.

Bookmarks

Raised 100 % of minimum

Funding Raised

$29,000

Funding Goal

$10,000-$325,000

Days Left to Invest

13 Days

Invest Now

PittMoss

PittMoss has innovated the soil market by creating the top performing, most sustainable soils ever produced (As recognized by Better Homes and Gardens Rankings and Good Company Ventures).  The company is disrupting peat moss as the current standard in the soil industry. PittMoss is made from recycled materials like paper and cardboard and grows bigger, healthier plants with significantly less water and fertilizer than peat-based soil.

Raised 100 % of minimum

Funding Raised

$29,000

Funding Goal

$10,000-$325,000

Days Remaining

13 Days

Invest Now

Business Description

A Platform Soil Technology Redefining Sustainable Agriculture Markets

PittMoss already makes the best soils on the market (as recognized by Better Homes and Gardens). The fact that all of the company’s soils are made from sustainably sourced, recycled products, help reduce carbon emissions and water use, and can be made locally and less expensively than alternatives are what really set this company apart…

The other major difference between PittMoss and other soil brands is that its patented technology can be used instead of peat moss by every other soil brand in the world. This means today’s competitors can become tomorrow’s customers!

PittMoss is made from recycled fibers specifically engineered to provide optimal management of applied resources, such as water and fertilizer. PittMoss’s proprietary process utilizes lignocellulose fiber from paper waste to provide solutions to both the soil treatment and manufactured soils industries. PittMoss technology transforms lignocellulosic fiber waste into a substrate that can be used for potting soil, agriculture, soil treatment and a host of other applications. It can be used alone or integrated with other substrates, ingredients, and nutrients to create a variety of products that service a host of related industries.

PittMoss is not only more sustainable than other products (As recognized by Good Company Ventures), but also outperforms competitors and provides numerous quantifiable benefits to growers. PittMoss increases the time between watering plants, and it also manages water more efficiently by allowing plants to take up water when needed. This is much better for the planet than the constant over-watering that is required with peat-, coir-, and wood fiber-based soils. PittMoss uses resources more efficiently by keeping water, fertilizer, and air available for plants as they need it, reducing labor and input costs for growers while producing better plants.

PittMoss absorbs and releases nutrients back into the root system to grow bigger and stronger plants in less time while reducing dependency on peat-based products. By the end of 2022, our PittMoss soil products prevented the emission of more than 15,000 metric tons of CO₂ and saved over 31 million gallons of fresh water.

What does a savings of 15,000 metric tons of CO₂ look like in other contexts? Here’s a few examples:

1. 2,012,680 miles driven by an average passenger vehicle
2. 893,732 pounds of coal burned
3. 91,269 gallons of gasoline consumed
4. 33,158 propane cylinders used
5. 276 tons of waste recycled instead of landfilled

Vision and Strategy

Locally made soils in every major US market that work better, are better for the planet, and are less expensive for growers!

Soil made from recycled materials in local markets is a truly disruptive idea because other alternatives are mined or harvested thousands of miles away and transportation costs alone (let along environmental costs) makes it a no-brainer to use this revolutionary product. Just as important, every other soil brand could use PittMoss as raw material instead of peat moss, coco coir and other materials.

Why mine peat in Canada and ship it halfway across the continent when it’s possible to make much better soils from local waste materials? PittMoss’s goal is to manufacture, at scale, an alternative to deleterious, unsustainable products such as peat moss while broadening our ability to serve larger soil treatment and agricultural projects. To do this, the company must build additional manufacturing sites to reduce cost structure and meet unit economic models.

PittMoss is in the business of recovering local waste products and upcycling them for resale within the same market, completing the circular economy. PittMoss utilizes patented technology to transform paper waste into a host of value-added products, from potting soil to animal bedding, and then distributes them into the same locales. Right now, PittMoss is replacing peat moss with locally sourced alternatives that provide better value and better performance while beneficially reusing what would otherwise be waste products. The ultimate vision of PittMoss is to bring sustainable substrate manufacturing to the United States and abroad. Currently, the US is the number one importer of peat moss. The PittMoss model delivers substrates manufactured using local waste while preserving peatlands and bringing a circular economy model to substrate manufacturing.

With a long history of R&D, patent development, and creation of revolutionary, protected formulas, PittMoss has recently entered the commercialization phase and is ready to leverage efficiencies to dramatically lower costs.

By reaching its fundraising goal, PittMoss plans to expand its sales, marketing, distribution, and production efforts across all product lines. Of particular importance is the development of new facilities in seven regions throughout the US – which will make PittMoss truly disruptive due to significantly lower logistical costs than competitive products.

Problem

The methods to grow plants should help the planet, not harm it.

Today’s soils do not work well, are harmful to the planet, and cost more than they should.

The current materials we use for manufactured soils simply don’t make sense—that is why the market is ripe for disruption. Peat moss extraction and carbon emissions are bad for the planet, but all of the transportation and logistics involved are also bad for growers’ pocketbooks. Shouldn’t we invest our time and money into locally made, higher-quality, more sustainable products instead? Especially if we can do so for less than the “old line industry” to which people are accustomed?

For generations, gardeners and growers have been using soils that are harmful to our planet. Formulated with peat moss, the average bag of potting soil has always been less than ideal for horticultural use. PittMoss has many advantages over any peat-based soil on the market today.

The world is currently facing two major sustainability issues: land waste and CO₂ emissions. 34% of landfills are filled with recyclable cellulose fiber materials, such as newsprint, magazines, cardboard, and other paper products. In addition, many seemingly environmentally friendly products, like peat-based potting soils, are producing massive CO₂ emissions as soon as they are dug from the ground.

Peat bogs make up less than 3% of terrestrial land mass but act as massive carbon sinks. They hold more carbon than all of the world’s forests combined, and reducing peat mining is one of the top 10 carbon emissions initiatives from the UN.

Utilizing soil crafted from recycled materials available in local markets represents a groundbreaking concept. This innovation stands out significantly when compared to other alternatives, which often involve extensive mining or harvesting processes in distant, fragile, and contested environments, like the Arctic. The high expense associated with transportation and the environmental toll of traditional materials mean the market is on the hunt for locally produced, sustainable growing media–a niche only satisfied by PittMoss. Equally noteworthy, PittMoss can serve as an advantageous source material for various soil brands, replacing conventional components such as peat moss and coco coir.

We need sustainable alternatives to peat-based soils, and oversight and regulation on peatland preservation is rising, quickly.

By 2030 the UK is enacting a full ban on peat use for consumer potting soil. https://www.lancswt.org.uk/news/uk-government-confirms-total-ban-all-peat-based-gardening-products-will-not-be-implemented
Global peat output is expected to continue to decline due to increasing regulation and environmental concerns. https://www.globaltrademag.com/the-european-peat-market-to-languish-due-to-new-eco-regulation/

Solution

PittMoss: Soil Technology That is Better for Plants, and the Planet

PittMoss manufactures patented soils that not only preserve peatlands and upcycle waste, but also grow big, beautiful plants with less water and fertilizer. Made from the lignocellulosic fiber material currently sent to landfills, the revolutionary properties created by PittMoss’s upcycled materials optimize air, water, and nutrient delivery to plants. This encourages faster, stronger root development and top growth, resulting in bigger, healthier plants with more and larger blooms. The unique fiber structure of PittMoss creates physical, biological, and chemical properties that other soils simply cannot replicate. The PittMoss fiber structure is the secret (and protected) ingredient that can’t be replicated by others, and PittMoss products are much cleaner (pesticide free and organic) than other soils.

Many growers, like most experienced professionals, are resistant to changing their ways away from products that they have been using for generations (like peat-based soils). To overcome any barriers to adoption, PittMoss has developed a migration strategy for growers to move gradually from 100% peat-based products to reduced peat blends, then finally all the way to using PittMoss-only products. More progressive growers make the leap quickly, while others need to take their time and slowly migrate. PittMoss has a solution for either approach.

Business Model

A Universal Ingredient, Multiple Brands, and an Unmatched Strategic Advantage

Not only does PittMoss offer the best branded soils on the market today, but their products can be the key ingredient for all other soil manufacturers to use instead of peat moss or coconut coir.

Currently, PittMoss sells to over 350 businesses across 4 countries, operating in three main channels. The PittMoss base product is used as a commoditized peat replacement. Commercial soils are sold to commercial growers that currently buy soil blends from other peat companies. Retail soils have a customer base that includes e-commerce direct-to-consumer and distribution through garden centers, hardware stores, and, in the future, big box stores.

The overall company customer portfolio ranges from large commercial growers to garden centers and large soil blenders. The company intends to grow its small sales team to further expand the company footprint. In 2022, the company marked its first year with over $1m in sales of our soil and animal bedding products.

PittMoss has a variety of wholesale and commercial customers in key markets. PittMoss is in over 150 stores nationwide, and it is available online at PittMoss.com, Amazon, and other online outlets. Furthermore, PittMoss has over 100 commercial accounts, including international cultivators. The company has also been selling via distributors and large substrate mixers, so the exact customer count is larger than that tracked by the company itself. PittMoss has customers that have been purchasing PittMoss soils for over 5 years. PittMoss has also been featured or cited in nationwide news outlets, appeared on Shark Tank with a successful raise, and is in current trials with major institutions and recognizable substrate manufacturers.

The company has been recording revenues since 2016 and has been increasing revenues on average by +40% year over year. All of the revenue so far has been generated out of the first prototype plant, located in Ambridge, PA. With regard to the market opportunity, PittMoss has just scratched the surface and currently faces demand that exceeds the company’s production capacity.

However, after securing the necessary capital to expand the company’s footprint and upgrade equipment to the proper scale, PittMoss’s strategic advantages grow exponentially. As the one and only producer of soil from completely recycled materials, PittMoss is able to localize manufacturing, slashing the cost of logistics and providing substrate solutions to industries across the globe. Moreover, PittMoss produces materials that are not damaging to the planet’s peatlands or forests. The hyper-local manufacturing and capabilities at scale of PittMoss dramatically reduce costs for growers and farmers, all while providing meaningful and quantifiable positive impacts on the environment.

Although the current pilot facility has proven PittMoss’s ability to make product at scale, newer, upgraded facilities provide significantly more efficiency.

Once new facilities are on-line along with the existing pilot facility, it will give PittMoss the ability to lower sales prices, dramatically reduce costs of goods sold (COGS), and dramatically improve gross margins while also dramatically increasing volumes and profit margins per facility.

Market Projection

A Massive Market – Ripe for Disruption

$68 Billion Total Addressable Market

The estimated manufactured retail soil market alone is $16 billion; however, the platform technology developed by PittMoss has products that service not only retail markets, but large commercial applications in soil treatment, bio-fertilizer delivery systems, animal husbandry, and more. The market valuation for soil treatment alone is estimated to be upwards of $60 billion. Furthermore, demand for soil is growing while the world’s arable land supply is dwindling. Solutions like PittMoss are needed, and quickly.

Competition

Planting the seed for a new kind of soil

PittMoss is disrupting the traditional peat-based soil market by offering a greener, more effective and truly sustainable solution to all growers. Not only is PittMoss better for the planet, it helps create stronger, healthier plants with significantly less water and fertilizer. In fact, independent growth trials demonstrated using time-lapse photography that PittMoss plants actually grow bigger every week compared to plants in competing soil blends.

Traction & Customers

Secure Intellectual Property

First patent issued with second and third approved by the patent office to be issued in the coming months.

PittMoss has a multi-tiered strategy to protect its intellectual property, strategically segmented by patents, trademarks, and trade secrets. PittMoss’s portfolio includes patents for our soil products and utility patents covering process to product. PittMoss has been allowed filing for a recent (2022) process patent for their animal bedding technology. In addition to foundational IP and live patent families, a key facet of the company’s intellectual property is the guard protection of trade secrets. PittMoss trade secrets include product formulation and well over a decade of research into the many variables that make PittMoss products successful. This includes ingredients, feed stock ratios, equipment modifications, and more. PittMoss has established a trade secret policy analogous to that of companies like Abbott, Nike, etc., safeguarding trade secrets through secure internal catalogs, as well as non-centralized aggregation of process and methodology.

There has been precedent of PittMoss process obscurity and complexity effectively inhibiting imitation products by competitors. PittMoss has been approached by a large fertilizer conglomerate that attempted to produce a product like PittMoss in the past, but was unsuccessful. Their inability to replicate PittMoss’s success has garnered many active discussions that leverage the company’s position and strength of IP.

To date, PittMoss has focused on distribution into Independent Garden Centers (IGCs), hardware stores, small growers and distributors, and some medium growers and soil mixers. The company has focused on the customers above the dotted line in the pyramid illustrated in the figure below. This approach was preferred because the company didn’t have the capacity to fulfill the needs of larger customers, even though several have successfully trialed the company’s products. Additional capacity and regional facilities will allow the company to more actively approach some of the largest customers in the industry (i.e., those represented at the base of the pyramid and the top of the sales funnel in the aforementioned figure). Even so, the company is in the process of (or has completed) trials with many more customers than it is currently selling to due to capacity constraints.

Investors

Current Fundraise:
The company has actively engaged with an investment bank to secure a $15M Series A funding round. To date, the investment bank has identified two potential lead candidates and several potential syndication partners to fill the round.

Assuming the company can close the Series A round, the following pro-forma financials demonstrate the projections related to opening SEVEN new facilities with the proceeds of the round. This should allow the company to open 3-10 new facilities each year which are to be self-funded thereafter.

As shown in the pro-forma financial statements, the company should be profitable as quickly as the earnings drag from new facilities are mitigated through growth.

PicMii investors will be investing in a SAFE agreement at a 15% discount to the Series A round. The company anticipates that this will be the last opportunity for non-institutional investors to invest in the company.

PittMoss LLC has conducted the following offerings in the past:

Year: 2015-2016
Exemption: Regulation D Offering
Final Amount Sold: $2.52M

Year: 2017-2018
Exemption: Regulation D Offering
Final Amount Sold: $3.25M

Year: 2020
Exemption: Regulation CF Offering
Final Amount Sold: $241,849.85

Year: 2021
Exemption: Regulation CF Offering
Final Amount Sold: $491,066.77

Year: 2022 – Present
Exemption: Regulation D Offering
Final Amount Sold: $1.095M

Year: March 2023 – April 2023
Exemption: Regulation CF Offering
Final Amount Sold: $275,000

Terms

Up to $325,000 in Crowd Simple Agreements for Future Equity (Crowd SAFE) with a minimum target amount of $10,000. The SAFE is part of a “bridge round” prior to closing their Series A.

Offering Minimum: $10,000 | 10,000 Securities
Offering Maximum: $325,000 | 325,000 Securities
Type of Security: Crowd Simple Agreement for Future Equity (Crowd SAFE).
Offering Deadline: April 28, 2024
Minimum Investment Amount (Per Investor): $500

Bonus:

Loyalty Discount: Investors who have previously invested in PittMoss through an earlier offering will receive an additional 2.5% discount added to the 15% discount of the Crowd SAFE.

Early Bird Discount: Investors who invest prior to January 1st, 2024 will receive an additional 2.5% discount added to the 15% discount of the Crowd SAFE.

*Should both conditions apply, both discounts will apply for a Crowd SAFE with a 20% discount.

Equity Financing: Company shall promptly notify the Investor of the closing of the First Equity Financing and of the Company’s discretionary decision to either (1) continue the term of this Crowd SAFE without converting the Purchase Amount to Equity Interests; or (2) issue to the Investor a number of units of the CF Shadow Series, of Equity Interests (whether Preferred Securities or another classes issued by the Company), as applicable, sold in the First Equity Financing. The number of units of the CF Shadow Series of such Equity Interests shall equal the quotient obtained by dividing (x) the Purchase Amount by (y) the applicable Conversion Price (such applicable Conversion Price, the First Equity Financing Price).

Liquidity Event: If there is a Liquidity Event before the termination of this instrument and before any Equity Financing, the Investor must select, at its option, within thirty (30) days of notice (whether actual or constructive), either (1) to receive a cash payment equal to the Purchase Amount or (2) to receive from the Company a number of units of Common Securities equal to the Purchase Amount divided by the Liquidity Price.

The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $500. The Company must reach its Target Offering Amount of $10,000 by April 28, 2024 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount of $10,000 under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Security Type:

SAFE

Discount Rate

15%

Post Money Valuation:

N/A

Investment Bonuses!

Loyalty Discount: Investors who have previously invested in PittMoss through an earlier offering will receive an additional 2.5% discount added to the 15% discount of the Crowd SAFE.

Early Bird Discount: Investors who invest prior to January 1st, 2024 will receive an additional 2.5% discount added to the 15% discount of the Crowd SAFE.

*Should both conditions apply, both discounts will apply for a Crowd SAFE with a 20% discount.

Regulatory Exemption:

Regulation Crowdfunding – Section 4(a)(6)

Deadline:

April 28, 2024

Minimum Investment Amount:

$500

Target Offering Range:

$10,000-$325,000

*If the sum of the investment commitments does not equal or exceed the minimum offering amount at the offering deadline, no securities will be sold and investment commitments will be cancelled returned to investors.


Brian Scott
President, CEO
BackgroundBrian Scott is a seasoned business executive and angel investor, having built and grown several other multi-unit businesses. Mr. Scott earned his BA in History from the Pennsylvania State University and MS in Software Engineering from Gannon University. At RentWay Inc, where Mr. Scott served as CIO and Director of M&A, he helped take the company public on the NASDAQ exchange and later moved to the NYSE. He helped grow the company from 13 locations generating $7M in annual sales to 1,200+ locations and almost $700M in annual sales before exiting the company to start his own multi-unit RTO and shortterm lending business. While at RentWay, Mr. Scott built an IT team of 75 people, built, and led acquisition audit and transition teams, and was intimately involved with strategic decision making among every function within the company. RentWay was recognized by Forbes Magazine as one of the “100 Fastest Growing Companies in America” on four different occasions in a seven-year period and Mr. Scott constructed many of the project plans and built many of the teams that drove that growth. Throughout his career Mr. Scott led a total of seven company startups or turnarounds including both for-profit and non-profit enterprises. He notably turned around the Flagship Niagara League (non-profit supporting the Commonwealth of Pennsylvania’s Flagship) and started the Tall Ships Erie festival, which continues to be the largest fundraising event in Northwest Pennsylvania. As a thirteen-year Angel Investor, Mr. Scott has screened more than 5,000 companies, and conducted due diligence or led due diligence teams on dozens of startups. He has invested in more than 40 startups during his angel investing tenure and believes that PittMoss has the best opportunity for disruption than any of the other companies he has screened.

Robert Phillips
V.P. Sales
BackgroundRobert “Rob” Phillips has joined PittMoss as Vice-President of Sales. Robert has 30 years’ of outstanding experience related to Growing Media categories. He held several key positions with milestone achievements during his 21 plus years with Scotts Miracle-Gro. Robert is confident that the Growing Media space is ready for new innovation not seen in the past few decades. A surge of growth came upon the industry with the introduction of Coco Coir and the opportunity is present to bring PittMoss with its tremendous water holding capacity to the trade. His focus will be placed on three channels with prior experience (lawn & garden retail, commercial growers, wholesale packagers) and expectations are to grow substantially with compounded annual growth at a minimum of 75% 2024 through 2026. Market share is expected to be gained from a combination of category growth and taking share within that growth due to an end user trade-up strategy. Expansion into the West in all channels is expected in the key Sustainable and Organic Demographic Marketing Areas.

Ashley Mariani
Manager of Business Development
BackgroundWith over 10 years of startup management experience, Ashley Mariani is passionate about her role in growing PittMoss. While receiving her MBA and MA in Mass Communications and Journalism, Ashley began her career at the Mayor’s Office for the City of Pittsburgh and then joined a fast-growing SaaS-based software startup, Industry Weapon (acquired by Spectrio). While overseeing their marketing department, Ashley was introduced to PittMoss in 2016 and joined to help launch e-commerce and marketing functions. The role quickly grew, and Ashley is involved in many aspects of the business – supervising marketing, assisting with sales strategy, and reporting, process improvement and development to software implementation, employee onboarding, factory tours, community engagement, garden club presentations and more. As the Director of Business Development, Ashley takes her broad experience and leadership skills wherever she is needed to help grow the business.

Dr. Charles Bethke
Manager of Research & Development
BackgroundDr. Charles Bethke has had an interest in soils since conducting his first soil research in his father’s Greenhouse in western Michigan. With this interest, Dr. Bethke attended Michigan State University served as a student teaching assistant while receiving his bachelor’s degree in soil science. He went on to the University of Missouri and received a master’s degree focusing on soil fertility and nutrient buffering. Dr. Bethke returned to the family farm that focused on Greenhouse production and vegetable farming. During that time, he conducted a radio show on gardening. After about five years he attended Michigan State University and obtained a doctorate in plant physiology, as well as coordinated the research Greenhouse facility with over 70 researchers. Dr. Bethke then became technical director for Michigan Peat Company, the largest peat company in the United States and he served as research granting coordinator for the Bedding Plant Foundation. After 13 years, Dr. Bethke became a consultant serving Companies and Growers in the greenhouse and growing substrates industry. In 2014, he began working with PittMoss LLC as the technical director working on formulation of growing substrates. The work was performed with a focus on environmental stewardship, recycling products and sustainable materials. Currently his focus is highly dedicated to regenerative agriculture and wise use of resources. He won’t admit it himself, but Dr.Bethke is highly regarded as one of the top 5 soil scientists in his field.

Amber Miles
Contractor General Counsel
BackgroundAmber Miles has 20+ years of experience leading the finance departments for companies of all sizes and across various industries. She has an MBA, is a PA attorney and is passionate about helping companies grow and prosper. She began her own firm, Finacctic to help entrepreneurs and business leaders achieve their dreams by providing value-add accounting and finance services critical to managing, analyzing, and growing a business. Amber has been with PittMoss for over six years, as our contract CFO and General Counsel.

Richard Powell
VP Production
BackgroundThe most recent member to join the team, Rich Powell brings over 30 years of experience in process improvement spanning several industries, beginning as a lean application specialist for WESCO distribution to Plant Manager for PH Tech Organization. Rich earned his B.S. in Industrial Management along with his M.B.A and holds a Lean Six Sigma Black Belt Certification. Rich will oversee the growth of PittMoss’ production capabilities and bring his strong track record of organizational management to build out our ever-growing production teams.

Mont Handley
Board of Directors
BackgroundMont Handley is the inventor and founder of PittMoss. He is currently serving as Associate Director of the Commercialization and Manufacturing Excellence Center at Purdue University Northwest in the Chicago region, assisting other business owners and entrepreneurs explore advanced and automated manufacturing options.

Dave Lilly
Board of Directors
BackgroundDave Lilly is currently on the board of directors for PittMoss, and was previously the Director of Operations at RentWay and the COO of Express Cash Advance. He has 25 years of operations experience in acquisitions, new store openings, and executive management roles.

Carl Nicolia
Board of Directors
BackgroundCarl Nicolia is the current President at PSNergy LLC, a BlueTree Investment Fund and CrytoAgents investor and formerly the President of Zurn and Vice President at Rexnord. Carl brings a wealth of experience in manufacturing technology.

Catherine Mott
Advisory Board
BackgroundCatherine is a BlueTree VC Co-founder, as well as the managing partner and is the managing partner, founder and CEO of BlueTree Venture Fund. Catherine is also the Founder of BlueTree Allied Angles and BlueTree Capital Group. Catherine and BlueTree were the among the earliest investors into PittMoss.

Dane Blake
Advisory Board
BackgroundDaniel Blake is the CEO and Founder of EcoScraps, which was acquired by Scott’s Miracle Gro, and is currently the Executive Director of University Impact and CEO of UI Charitable Advisors.

Jim Olin
Advisory Board
BackgroundJim Olin is currently the Chief Commercial Officer at Verséa Health and is the former President and CEO of Coast of Maine and Director and Operating Partner at Tom’s of Maine. Jim is a tenured brand specialist with a history in sustainable products and soil.

Legal Company Name

PittMoss

Location

2603 Duss Ave
Ambridge, Pennsylvania 15003

Number of Employees

8

Incorporation Type

LLC

State of Incorporation

DELAWARE

Date Founded

March 8, 2021

  • Last active: 2 weeks ago
  • 68 members
  • 0 posts
PittMoss
  • Group
  • Ashley Mariani
  • A Platform Soil Technology Redefining Sustainable Agriculture Markets

    PittMoss already makes the best soils on the market (as recognized by Better Homes and Gardens). The fact that all of the company’s soils are made from sustainably sourced, recycled products, help reduce carbon emissions and water use, and can be made locally and less expensively than alternatives are what really set this company apart… The other major difference between PittMoss and other soil brands is that its patented technology can be used instead of peat moss by every other soil brand in the world. This means today’s competitors can become tomorrow's customers! PittMoss is made from recycled fibers specifically engineered to provide optimal management of applied resources, such as water and fertilizer. PittMoss’s proprietary process utilizes lignocellulose fiber from paper waste to provide solutions to both the soil treatment and manufactured soils industries. PittMoss technology transforms lignocellulosic fiber waste into a substrate that can be used for potting soil, agriculture, soil treatment and a host of other applications. It can be used alone or integrated with other substrates, ingredients, and nutrients to create a variety of products that service a host of related industries. PittMoss is not only more sustainable than other products (As recognized by Good Company Ventures), but also outperforms competitors and provides numerous quantifiable benefits to growers. PittMoss increases the time between watering plants, and it also manages water more efficiently by allowing plants to take up water when needed. This is much better for the planet than the constant over-watering that is required with peat-, coir-, and wood fiber-based soils. PittMoss uses resources more efficiently by keeping water, fertilizer, and air available for plants as they need it, reducing labor and input costs for growers while producing better plants. PittMoss absorbs and releases nutrients back into the root system to grow bigger and stronger plants in less time while reducing dependency on peat-based products. By the end of 2022, our PittMoss soil products prevented the emission of more than 15,000 metric tons of CO₂ and saved over 31 million gallons of fresh water. What does a savings of 15,000 metric tons of CO₂ look like in other contexts? Here’s a few examples: 1. 2,012,680 miles driven by an average passenger vehicle 2. 893,732 pounds of coal burned 3. 91,269 gallons of gasoline consumed 4. 33,158 propane cylinders used 5. 276 tons of waste recycled instead of landfilled

    Vision and Strategy

    Locally made soils in every major US market that work better, are better for the planet, and are less expensive for growers!

    Soil made from recycled materials in local markets is a truly disruptive idea because other alternatives are mined or harvested thousands of miles away and transportation costs alone (let along environmental costs) makes it a no-brainer to use this revolutionary product. Just as important, every other soil brand could use PittMoss as raw material instead of peat moss, coco coir and other materials. Why mine peat in Canada and ship it halfway across the continent when it's possible to make much better soils from local waste materials? PittMoss’s goal is to manufacture, at scale, an alternative to deleterious, unsustainable products such as peat moss while broadening our ability to serve larger soil treatment and agricultural projects. To do this, the company must build additional manufacturing sites to reduce cost structure and meet unit economic models. PittMoss is in the business of recovering local waste products and upcycling them for resale within the same market, completing the circular economy. PittMoss utilizes patented technology to transform paper waste into a host of value-added products, from potting soil to animal bedding, and then distributes them into the same locales. Right now, PittMoss is replacing peat moss with locally sourced alternatives that provide better value and better performance while beneficially reusing what would otherwise be waste products. The ultimate vision of PittMoss is to bring sustainable substrate manufacturing to the United States and abroad. Currently, the US is the number one importer of peat moss. The PittMoss model delivers substrates manufactured using local waste while preserving peatlands and bringing a circular economy model to substrate manufacturing. With a long history of R&D, patent development, and creation of revolutionary, protected formulas, PittMoss has recently entered the commercialization phase and is ready to leverage efficiencies to dramatically lower costs. By reaching its fundraising goal, PittMoss plans to expand its sales, marketing, distribution, and production efforts across all product lines. Of particular importance is the development of new facilities in seven regions throughout the US – which will make PittMoss truly disruptive due to significantly lower logistical costs than competitive products.
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Everyone knows peat moss is a material commonly used in gardens and nurseries. But the problem with peat moss is that harvesting it is terrible for the environment. In fact, peat moss Bogs represent 5 percent of the earth's surface and yet they contain more carbon than all the planet's forests combined. As soon as we start messing around peat moss, the carbon is released. That’s a problem for all of us.

That’s why Mont Handley, from Pittsburgh, created PittMoss, which is a clean and green alternative to natural peat moss. Why? PittMoss is made from recycled fiber products, such as paper and cardboard. These recyclable materials are broken down into organic fibers and turned into PittMoss, and voila! – commercial growers, nurseries, garden centers and home gardeners now have a product superior to peat moss, is easy to use, uses less water and doesn’t contain any pathogens, weed seeds, mold spores and insect larvae.

Since PittMoss officially launched its retail line in 2017 and began distributing to nurseries and greenhouses, PittMoss continues to grow. In fact, the company recently booked its three largest orders in its history and was named the #1 overall potting mix by Better Homes & Gardens for the second consecutive time.

If you want to try this revolutionary soil substrate, check out your local garden store or purchase PittMoss at http://www.pittmoss.com on Amazon or at Esbenshades.

Interested in joining our community of investors who are concerned about the products they use in their gardens and who have a deep love of not only health plants, but a healthy planet? Then join us! Learn more about how you can invest in PittMoss at http://www.pittmoss.com today.
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USPTO Grants Two More Patents to PittMoss

PittMoss, a leading innovator in sustainable gardening solutions said the United States Patent and Trademark Office (USPTO) has granted (See more) the company two patents for its revolutionary materials designed as substitutes for peat moss, along with the processes and apparatuses used for the production of the products.

According to Brian Scott, CEO, PittMoss, these patents add to the sweeping array of trade secrets already awarded to the company, recognize PittMoss's pioneering innovations in the horticulture industry and further augment the company’s commitment to creating eco-friendly, peat-free alternatives – allowing growers, garden centers and consumers to grow bigger, healthier plants with less water and less fertilizer.

Specifically, the patented processes developed by PittMoss enable the production of bulk materials with physical properties similar to peat moss, making them ideal for various applications within the gardening and agricultural sectors. These lightweight materials are comprised of upcycled cellulose material, such as paper and cardboard and are characterized by their twisted, curled, clumped, and rolled structures, offer exceptional versatility and performance.

"Receiving these patents from the USPTO validates our dedication to innovation and sustainability in the field of horticulture and strengthens our overall IP portfolio, which also includes dozens of protected trade secrets,” said Scott. “We are proud to offer a viable alternative to peat moss, which not only exceeds the industry's performance standards but also contributes to environmental conservation, healthy plants and a healthier planet.”

The patented materials can serve as substitutes for traditional peat moss in various applications, including:

• Soil Conditioning: PittMoss materials enhance soil structure, improved water management and organic nutrient availability, promoting healthier plant growth.
• Absorbent Material: With superior water retention capabilities, PittMoss soils are effective in managing moisture levels in potting mixes and reducing water consumption by two-thirds.
• Readily Available Nutrition: The unique structure of PittMoss materials allows for efficient absorption and release of organic nutrients, ensuring optimal distribution and utilization.
• Clean Material: PittMoss soils are effective media, removing impurities and improving water quality in agricultural and industrial settings.

Moreover, the versatility of these materials extends to propagation media, where they exhibit properties similar to milled peat moss, making them ideal for nurturing seedlings and cuttings.

In addition to their functional benefits, PittMoss substitutes offer significant environmental advantages. By reducing reliance on peat moss, which is a non-renewable resource harvested from sensitive ecosystems, PittMoss contributes to biodiversity conservation and carbon sequestration efforts.

In fact, over the recent years, the use of PittMoss by its customers has helped reduce 17,978 metric tons of CO2 and 243 kilograms of N2O in the environment. Further, in March 2024, Better Homes & Gardens – for the second year in a row – named PittMoss the Best Overall Potting Mix for indoor and outdoor plants.

For more information about PittMoss, please visit http://www.pittmoss.com today.

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PittMoss Revolution Marches on with #1 Ranking

PittMoss is revolutionizing the gardening industry.

A few days ago, Better Homes & Gardens announced for the second time in (See more) a row that PittMoss Plentiful Organic Potting Mix has been recognized as the Best Overall soil for gardeners. Better Homes & Gardens also recognized PittMoss’s Performance Nutrient Potting Mix as the Best Peat-Free Soil!

To view the entire Better Homes & Garden article, check out this link: https://www.bhg.com/gardening/yard/soil/best-potting-soil/

What sets PittMoss' products apart from conventional potting soils is its composition of upcycled paper products, including paper and cardboard. This innovative approach eliminates the need for unsustainable peat moss harvesting while providing a lightweight, low-dust alternative that effectively prevents weed growth and promotes optimal plant health.

PittMoss provides investors with a way to strengthen their portfolio with a sustainable, eco-friendly gardening brand committed to developing solutions for healthy plants and a healthier planet. By investing in PittMoss, you have the opportunity to support a company committed to driving positive change in the gardening industry while achieving strong financial returns.

Visit http://www.pittmoss.com for more information and to see how you can be a part of disrupting the garden market.

Thank you for considering investing in PittMoss.


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PittMoss Projects Record-Breaking 1Q 2024 Sales

PittMoss, the leader in sustainable, peat-free gardening solutions, is rapidly gaining sales momentum in 2024. The company is set to (See more) outperform 1Q 2023 by more than 19 percent with delivered and confirmed orders, according to Brian Scott, CEO.

Scott attributes the fast start in 2024 to a strategic sales approach coupled with favorable market dynamics. The current peat shortage is causing the historically peat-focused customers to consider new and different alternatives, and this has been a tailwind for the company. Sales to independent garden centers, nurseries, and soil mixers are driving most of the sales increase, but new ROOST animal bedding sales are also contributing to this upward trajectory.

PittMoss is currently running above 1Q 2023, representing a current growth rate of 19 percent. But according to Scott, new orders are flowing in daily and there are a number of substantial potential orders in the sales pipeline for both Q1 and Q2. So, the final Q1 sales numbers should significantly outperform the current 19% growth rate.

This exceptional sales performance underscores the strength and resilience of PittMoss' business model. Scott commented that he appreciates all of the investors that have helped support the company’s mission to date. “For those investors that were seeking sustainable growth and impact-driven initiatives, we appreciate their support. PittMoss’ innovative products and commitment to environmental stewardship continues to represent a promising opportunity in the burgeoning sustainable agriculture sector.”

For more information about PittMoss' suite of environmentally sustainable soils and potting mixes, visit http://www.pittmoss.com.

Learn more about how you can be a part of the sustainable revolution with an investment in PittMoss. Visit https://www.picmiicrowdfunding.com/deal/PittMoss/.

PittMoss LLC
Forward-Looking Disclosure Statement
This post may contain forward-looking statements that involve substantial risks and uncertainties. You can identify these statements by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “anticipate,” “project,” “estimate,” “intend,” “continue” or “believe” or the negatives thereof or other variations thereon or comparable terminology. You should read statements that contain these words carefully because they discuss PittMoss’s plans, strategies, prospects, and expectations concerning its business, operating results, financial condition, and other similar matters. PittMoss believes that it is important to communicate its future expectations to investors. There may be events in the future, however, that PittMoss is not able to predict accurately or control. Any forward-looking statement made by PittMoss in this post speaks only as of the date on which it was made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible for PittMoss to predict all of them. PittMoss undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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PittMoss Advances Positive Impact on the Environment, Customers Recognized for Leadership

Change is good.

Since 2014, PittMoss has been dedicated to the simple notion of providing a (See more) peat-alternative to the commercial grower and wholesale garden center marketplace – all while fulfilling its mission of protecting the environment so both plants and people thrive.

In fact, since 2014, the company’s suite of upcycled soil products have had a profound impact on the planet, including:

• Reducing 17,978 metric tons of CO2 and 243 kilograms of N2O
• Preventing 1,637 tons of paper and 2,913 tons of cardboard from landfills
• Reducing the need for more than 36 million total gallons of water compared to traditional peat-based soils
• Reducing 1,798 kilograms of nitrogen and 450 kilograms of phosphorus runoff

What does that mean for the planet?

We believe in the planet. That’s why our soil scientists are committed to the research and development of comprehensive substrate solutions for growers and garden centers alike – helping them simultaneously use less water and improve yield.

Our commitment to the environment and to our customers runs deep. As an example, let’s take a look at how a savings of 17,978 metric tons of CO2 emissions equates to other parts of our lives:

• 46 million miles driven by an average gasoline-powered passenger vehicle
• 20 million pounds of coal burned
• 2 million gallons of gasoline consumed
• 2.2 billion smartphone charges
• 778,189 trash bags of waste recycled instead of landfilled

Source: http://www.epa.gov


Our customers make the difference.

Our commercial growers and garden centers rely on PittMoss because they know we are doing the right thing and working to create a positive impact on the environment with a sustainable alternative to peat. And, they know we offer a revolutionary soil solution more and more of their customers want.

Each year, PittMoss is proud to recognize its client partners with an “Environmental Savings Certificate,” which shows how many metric tons of CO2 emissions they helped save. PittMoss also includes a “CO2 Emissions Savings” sheet with every customer order.

Those are just some of the reasons Better Homes & Gardens ranked us, “#1 Overall Potting Soil,” and why Country Living magazine named us, “Best Peat-Free Soil.”

We are proud to acknowledge and support the ongoing efforts of commercial growers and garden centers working to make a positive impact on the environment, our communities and our planet.

If you’re not a PittMoss customer, contact us today at http://www.pittmoss.com to learn how you can do your part for the environment and see how PittMoss is leading the world in soil science.

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PittMoss ROOST Poultry Bedding Hit the Mark at the APPPA Conference

PittMoss ROOST Next-Generation Poultry Bedding has been getting a lot of attention! Between PittMoss receiving (See more) its first patent for its ROOST Next-Generation Poultry Bedding, and attracting the attention of Forestry.com, which named ROOST among the best bedding for chickens, PittMoss is on a roll.

To continue the momentum, Mark Goldman, director of technical services & sales, PittMoss, exhibited at the APPPA (American Pastured Poultry Producers Association) 2024 Pastured Poultry Conference in Dallas, TX, January 18-20.

The Conference was geared toward the APPPA membership - farmers, homesteaders, and beginner to professional producers from all over the U.S.
“Everyone I spoke with absolutely loved the ROOST Poultry Bedding,” said Goldman. Coming out of the Conference, PittMoss has received quite a few ROOST orders already.

APPPA Conference Results:
• Of the 325 APPPA Conference attendees, Goldman was successful in acquiring 41 customer leads, and sold PittMoss ROOST on-site, totaling $10,380.

Projected Volume:
• Out of six dealers, three expressed interest in purchasing and shipping a trailer load of PittMoss ROOST to their locations. The projected volume of those sales is $40,320.

Not bad for a three-day conference!

“The benefits are in the ROOST properties to improve bird health,” according to Charles L. Bethke, Ph.D. - Substrate Specialist.

The PittMoss ROOST poultry bedding provides better physical, chemical, and biological properties, which promote bird health and environmental advantages.

Increased moisture absorption, oxygen infiltration, and microbial activity within the engineered fibers provide lower ammonia emissions, drier surfaces for bird contact (healthy feet and breast) and better sanitation throughout the bedding.

For the environment, significant benefits are realized from reduced ammonia emissions and sequestration of nitrogen and phosphorus to reduce runoff from field applications of the litter.

While PittMoss ROOST is great for small poultry like chickens, it is also ideal for applications for larger birds, such as turkey, geese, ducks, and other domestic fowl.

Resources:
To learn more about the benefits of PittMoss ROOST, check out our website at https://pittmoss.com/product/roost/
#pittmoss #peatfree #roost #chickens #animalbedding #local #pittmossroost #sustainable #alternative #forestry #value #babychicks #best #bedding #APPPA
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PittMoss Announces Appointment of Micki Seibel to Advisory Board

PittMoss announces the appointment of Micki Seibel to the company’s advisory board, to help the (See more) manufacturer of revolutionary peat-free products drive growth in the vertical farming space.

In addition to assisting the company in growing its presence in the controlled environment/indoor farming industry, she will help identify additional financing opportunities for continued development as PittMoss expands its number of commercial and retail customers across North America.

“On behalf of all of us at PittMoss, including our broad investor community, we are excited about Ms. Seibel joining our team,” said Brian Scott, CEO and president, PittMoss. “Her expertise in supporting and accelerating opportunities for organizations across the agriculture and horticulture spectrum will help power the next phase of our story and our growth.”

Ms. Seibel, a veteran startup operator, company builder, and venture investor, brings more than 25 years of experience in the technology industry, spanning software engineering, product management, and cybersecurity. She also brings experience from the venture capital industry, where she oversaw investments in agriculture tech.

Previously, Micki served as a member of the board of directors at Boost Biomes, a biotechnology company, which leverages microbiome data to create novel solutions for agriculture. She has also served on the advisory boards of other ClimateTech startups, including Wexus Technologies, zTractor, and Swarm Technologies, where she advised on strategy, product development, and market fit in agriculture.

Ms. Seibel was a founding employee and chief digital officer of Unfold Bio, a predictive seed breeding company backed by Leaps by Bayer and Temasek, where she defined the go-to-market strategy, established initial commercial operations, and led the company in achieving key early milestones, including growing from two to 30 employees and signing strategic partnerships with vertical farm customers.

“I look forward to building on the roots PittMoss has established in the agriculture space by helping the company advance its mission of creating a healthier planet, while helping farmers and growers achieve higher product yields with greater efficiency,” said Seibel.

In 2021, Ms. Seibel – a graduate of Carnegie Mellon University – was named Digital Transformation Leader of the Year by Women in Tech Network.
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PittMoss ROOST Poultry Bedding Named Among the Best Bedding for Chickens by Forestry.com

PittMoss is excited to announce ROOST Next-Generation Poultry Bedding was reviewed by Forestry.com (See more) and named among the best bedding for chickens.

Check out the Forestry.com link to read the full article: https://forestry.com/reviews/best-bedding-for-chickens/.

As reported earlier in our IP News regarding PittMoss’ Main Technology Patent Approved update, PittMoss received its first patent for our ROOST Next-Generation Poultry Bedding, which was great news!

Not only is PittMoss ROOST great for small poultry like chickens, but for larger birds like turkey, geese, ducks, and other domestic fowl.

The unique physical properties as well as the incorporation of organic paper fiber makes PittMoss ROOST the preferred choice among chicken bedding options. It’s compostable, pH neutral, sustainable, organic, and the cleanest on the market.

To learn more about PittMoss ROOST, check out our website at https://pittmoss.com/product/roost/.

#pittmoss #peatfree #roost #chickens #animalbedding #local #pittmossroost #sustainable #alternative #forestry #value #babychicks #best #bedding
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Maggie Cullinan Joins PittMoss as Research & Development Manager

PittMoss is pleased to announce Margaret (Maggie) Cullinan has joined the company as Research & Development Manager, (See more) further expanding PittMoss’s commitment in this area. Ms. Cullinan is a 2019 graduate from The Ohio State University (OSU), where she earned a Bachelor of Science in Environmental Science, including a specialization in soil science and environmental sustainability, as well as a Bachelor of Arts in German.

At PittMoss, Ms. Cullinan will help contribute to the company’s ongoing growth by performing research grant identification and administration, technical research and writing, and quality assurance and quality control processes, as well as conducting R&D projects, data analysis and reporting. In addition to her technical work, Ms. Cullinan will also work closely with the marketing team to enhance technical communications and scientific outreach efforts regarding all of PittMoss's revolutionary products.

Most recently, Ms. Cullinan was part of the R&D team, led by PittMoss’s Director of Research & Development, Dr. Charles Bethke – one of the top horticultural soil scientists in the country – who developed ROOST, a new, environmentally responsible, sustainable, poultry bedding product to improve bird health while reducing air and water pollution compared to traditional sawdust.

With a diverse career history including soil health analysis and management, compost production, soil classification, soil remediation, life cycle assessment, and education, she has a wealth of knowledge of soils and sustainability in many different contexts.

In addition to her role at PittMoss, Ms. Cullinan is pursuing her master’s degree in Soil Science at OSU.
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IP NEWS: PittMoss’ Main Technology Patent Approved!

As reported earlier this year, PittMoss received its first patent for our ROOST Next-Generation Poultry Bedding. That was (See more) a relatively quick and painless process with the patent office.

BUT the patent application for our main technology patent (titled "material suitable as a substitute for peat mosses") has been in review for many years, with several rejections and appeals.

Well, the GREAT NEWS is the patent appeal board just accepted all of PittMoss’ appeals and expects to have the patent issued by the end of the year.

So, this completes our patent portfolio, with all three patents to be granted this year!

Stay tuned for more information on this exciting news!
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Raises half the minimum amount

PittMoss has raised half of the target offering amount on December 20, 2023. $5,500 has been raised at this time.

Raises 100% of the minimum amount

PittMoss has raised the target offering amount on December 31, 2023. $14,000 has been raised at this time.Investors should be aware that the Issuer can now conduct rolling closes if they wish. If the Issuer decides to do so, you will be notified and given time to cancel your investment.
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