The Form C

Provide Investors with Sufficient Information

One of the SEC and PicMii's priorities is providing investors with sufficient information to make an educated decision to invest in an offering or not. This starts with Form C. Investors can find a wide range of information regarding a company and their offering on this form, which gives them everything they need to decide if they would like to participate in the campaign.

Protect Companies from Future Complaints

Form C protects companies from complaints alleging they did not provide enough information regarding their offering by standardizing what is required to be disclosed by companies raising under Regulation Crowdfunding. Without Form C, companies would be left guessing what information to provide to investors, which would lead to ambiguity in the space. Luckily, Form C solves this issue and provides companies with an outline of required information to be disclosed to all investors.

Document the Original Terms of Your Offering

One of the items disclosed within the Form C is the terms of your offering, which will also be outlined within your subscription agreement. This is especially important because it provides a basis from which any future updates must be disclosed. If any terms of the offering changes or a new executive officer announced, you must file an amendment to your Form C. This amendment is known as Form C/A and its purpose is to notify investors of any critical changes to the offering. In addition, you must file updates using Form C/U once your campaign reaches 50% and 100% of your funding goal.

General Offering Information

The first section of Form C focuses on general information regarding a companies offering. This section begins with the most simple information such as the name of your firm, how your company is incorporated, and your company address. It then requires some information regarding the intermediary you will be conducting your offering through (That's PicMii Crowdfunding!). We summarize this information below to make this section easy for you:

CIK number of intermediary: 0001817013
SEC file number of intermediary: 007-00246
CRD number: 310171

Lastly, this section includes specific information regarding your offering. This includes the type of security you are offering, target number of securities to be offered, price (or method for determining price), target offering amount, if over subscriptions will be accepted and if so the maximum offering amount, and the deadline to hit the funding goal.

Financial Information

Form C also requires financial information from your company. This includes providing information on the following for the most recent fiscal year-end and the prior fiscal year-end: Total Assets, Cash and Cash Equivalents, Accounts Receivable, Short-term Debt, Long-term Debt, Revenues/Sales, Cost of Goods Sold, Taxes Paid, and Net Income.

Companies must also provide financial statements for the two most recently completed fiscal years. These financial statements may be certified by the principal executive officer of your company if raising less than $107,000, however if raising more than $107,000 financial statements must be reviewed by a public accountant that is independent of the issuer and must include a signed review report.

Document the Original Terms of Your Offering

One of the items disclosed within the Form C is the terms of your offering, which will also be outlined within your subscription agreement. This is especially important because it provides a basis from which any future updates must be disclosed. If any terms of the offering changes or a new executive officer announced, you must file an amendment to your Form C. This amendment is known as Form C/A and its purpose is to notify investors of any critical changes to the offering. In addition, you must file updates using Form C/U once your campaign reaches 50% and 100% of your funding goal.